• Thu 04 June 12:06 PM

    Ipsos MRBI’s latest report on Social Networking and Messaging Quarterly has ju...

  • Thu 04 September 12:09 PM

    In this extract from his website, Andrew discusses why ‘we’ve done the socia...

  • Thu 14 August 11:36 AM

    The Irish consumer market is definitely in recovery mode with increased prop...

  • Tue 05 August 11:33 AM

    PR pros know that building relationships and establishing connections with media...

  • Fri 01 August 11:31 AM

    With a digitally savvy audience, video is everywhere; Trevor Curranfrom One ...

  • Thu 31 July 11:28 AM

    Marketers have grasped social media; it’s great for brand awareness and engage...

  • Mon 28 July 11:22 AM

    Video is set to become one of the most powerful marketing tools ofthe decade and...

  • Fri 25 July 11:02 AM

      Accommodation website, Airbnb have unveiled a redesign of its webs...

  • Thu 24 July 10:59 AM

    Marketing needs a 21st century update. Meabh Quoirin spoke last week at the...

Insights View all


  • Email Marketing 1000 x 300

    Email Marketing Expertise

    This intensive half-day course is ideal for those with some initial experience of email marketing who want to improve their knowledge, get better results and dramatically improve their email marketing ROI.

    Book Now
  • Gamification_1000x300

    Gamification – what does it mean to you? 02 December 2015

    This half day workshop is designed for marketing professionals looking to maximise engagement by integrating gamification and game mechanics into marketing campaigns.

    Book Now
  • Google Analytics 1000 x 300

    Google Analytics

    This half-day course is aimed at those who have some experience with Google Analytics, and want to further develop their ability through expert-led training.

    Book Now
  • MII Social media course

    Social Media Workshop – 15th October

    This intensive one-day course will cover the main social media channels you should be looking at marketing your business on and tactics to use them effectively. It will look at how to measure and generate a return on investment, building a strategy and more.

    Book Now
  • DMEP_Stock

    Digital Marketing Executive Programme – September 2015

    This 13-week programme, delivered in Dublin city centre on Tuesday evenings, is designed for marketers looking to quickly get to grips with best practice in Digital Marketing, and move to rapid implementation of their learning.

    Book Now
  • 2

    Postgraduate Diploma in Management and Marketing

    You’re serious about your marketing career, but your degree is in a non-business discipline (e.g. Science, Engineering, IT, Arts, Humanities). This one-year part-time conversion course gives you a direct route to a postgraduate marketing qualification, fully accredited at Level 9.

    Book Now
  • MSc

    MSc Digital Marketing & Analytics

    This one-year part-time Master of Science (MSc) degree in Digital Marketing and Analytics is fully-accredited at Level 9, and designed for serious marketing professionals seeking to firmly establish their career credentials in digital.

    Book Now
  • WroteItDownHere

    Content Marketing – Connect With Your Customers Online

    Whether it’s what to post on a ‘News’ section, what to say on your blog or what to say on one of your social channels, your business needs a content marketing strategy in place.

    Book Now
  • DMEP_Stock (1)

    Unlock the Potential of Sponsorship for your Brand – Thursday 2nd July 2015

    This workshop is a must if you are tasked with leveraging the power of sponsorship for your organisation.

    Book Now
  • PR Smith_Course_1000x300

    Marketing Strategy & Tactics in a Digital World – Wednesday 25 & Thursday 26, November 2015

    This 2-day digital strategy course is aimed at helping marketing decision-makers consider digital in the context of the overall marketing strategy and supporting an effective holistic approach for integrated implementation.

    Book Now
View all courses

10 Reasons to Become a Member

  • 1
    Untitled design (68)

    Roma O'Connor MMII

    Head of Marketing


    Membership of the Marketing Institute offers an environment where we can learn from, and share with, peers from other industries and market sectors.

  • 2
    Untitled design (70)

    Conor Kilduff MMII

    Sales & Marketing Director


    I chose to become a member of the Marketing Institute because it helps me to keep up to date with industry initiatives and it often challenges my thinking and helps to keep me creative and open to new ideas.

  • 3
    Untitled design (71)

    Shane McGonigle MMII

    Managing Director


    Membership of the Marketing Institute is an endorsement of your marketing credentials, allowing access to a great community of business professionals, tailor-made CPD courses and events that will enhance your understanding and knowledge on a global scale.

  • 4
    Geoff Scully, Member Marketing Institute of Ireland

    Geoff Scully MMII

    Managing Director, Shop Direct Ireland

    Littlewoods Ireland

    Conferences and seminars from MII provide a platform to share and learn about what’s trending in marketing.

  • 5

    Orlaith Blaney FMII


    McCannBlue, Dublin

    I am a member since 1996 and I believe the Institute has been a formative and critical part of my advertising career to date. It's a fantastic organisation with superb leadership.

  • 6

    Sharon Walsh MMII

    Marketing Director

    Heineken Ireland

    With Marketing evolving so quickly, MII’s events, intensive training courses and concise news updates for members are vital to staying ahead.

  • 7
    Feargal Quinn

    Feargal Quinn FMII

    Independent Senator

    Seanad Éireann

    I see MII doing great work to help build Irish business success through knowledge sharing and collaboration.

  • 8
    Gerard O’Neill Amarach

    Gerard O’Neill FMII



    I’ve seen four recessions and the thing I’ve learned is that recovery is always the job of marketing. That’s why I’m a member!

  • 9
    Tom Keogh

    Tom Keogh MMII


    Keogh’s Crisps

    The networking opportunities at MII events are excellent for discussing entrepreneurial marketing challenges with other business owners.

  • 10
    Cera-Ward, Member, Marketing Institute of Ireland

    Cera Ward MMII

    Country Manager, Large Customer Sales


    MII’s drive to position marketing as a strategic function within an organisation is vital for the profession, and for business generally.

  • 11
    shane guest mondelez

    Shane Guest MMII

    Senior Brand Manager

    Mondelez International

    For a marketing professional, joining MII is a necessity for any marketer, as it’s the key to building a powerful support network.

Upcoming Events View all events

Copy of PR Smith Course_320x390_v2

Featured Videos

  • youtube image
  • youtube image
  • youtube image
  • youtube image

Our Community

  • Profile photo of Tom Keogh

    Tom Keogh

    Keoghs Crisps

    Read more
  • Profile photo of Lorraine

    Lorraine Twohill

    Vice President of Marketing

    Read more
  • Profile photo of Martin Thomas

    Martin Thomas


    Read more
  • Profile photo of PR Smith

    Paul Smith


    Read more
  • Profile photo of Anne

    Anne Sawbridge

    Vice President Global Innovation - Chocolate
    Mondelez International

    Read more
  • Profile photo of Michael Carey

    Michael Carey

    The Company of Food

    Read more
  • Profile photo of Marie Moynihan

    Marie Moynihan

    Sr Marketing Manager

    Read more
  • Profile photo of Orlaith Blaney

    Orlaith Blaney

    Chief Executive Officer

    Read more
  • Profile photo of Ciaran Cunningham

    Ciaran Cunningham


    Read more
  • Profile photo of Meabh Quoirin

    Meabh Quoirin

    Managing Director, Future Foundation
    The Future Foundation

    Read more
  • Profile photo of Patrick Mannion

    Patrick Mannion

    Commercial Director
    JCDecaux Ireland

    Read more
  • Profile photo of Feargal

    Feargal Quinn

    Seanad Eireann

    Read more
  • Profile photo of Gerard O'Neill

    Gerard O'Neill

    Amarach Research

    Read more
  • Profile photo of April

    April Redmond

    Chief Marketing Officer
    Kerry Foods

    Read more
  • Profile photo of Colin Lewis

    Colin Lewis

    Director of Marketing
    BMI Regional

    Read more
  • Profile photo of Tom Kinsella

    Tom Kinsella

    Group Marketing Director

    Read more
  • Profile photo of Geoff Scully

    Geoff Scully

    Managing Director
    Shop Direct Ireland

    Read more
  • Profile photo of Cera Ward

    Cera Ward

    Country Manager

    Read more
  • Profile photo of Rosita

    Rosita Wolfe

    Head of Marketing and Communications
    National Concert Hall

    Read more
  • Profile photo of Margaret Colton

    Margaret Colton

    Head of Food Marketing
    Dunnes Stores

    Read more
  • Profile photo of Geoff Lyons

    Geoff Lyons

    Group Marketing Director
    Independent Newspapers Ireland Ltd

    Read more
  • Profile photo of Maggie Timoney

    Maggie Timoney

    Managing Director
    Heineken Ireland

    Read more
  • Profile photo of Maria

    Maria Mahon

    Vice President

    Read more
  • Profile photo of Lisa Comerford

    Lisa Comerford

    Head of Brand & Communications

    Read more
  • Profile photo of Matthew Kavanagh

    Matthew Kavanagh

    Managing Director
    Advanced People Solutions

    Read more
  • Profile photo of Paul

    Paul O'Sullivan

    Faculty Director
    Dublin Institute of Technology

    Read more
  • Profile photo of Fintan Lonergan

    Fintan Lonergan

    Director, Clients & Markets

    Read more