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European Marketing Confederation

The European Marketing Confederation is an international marketing body of which MII is a member.


market segmentation



Market Segmentation - still the bedrock of commercial success

Professor Malcolm McDonald
Emeritus Professor at Cranfield School of Management and a Professor at Warwick, Henley, Aston, Bradford Business Schools and the Sino-British College USST Shanghai.



what customers think



Do managers really know what their customers think and why?

Professor Spiros Gounaris 
Associate Vice Dean Research, Department of Marketing, University of Strathclyde Business School



what customers think



Marketing Analytics: Striking a balance between big data and traditional techniques

Professor Yolanda Jordaan
Head of Department of Marketing Management at University of Pretoria



what customers think


The European Marketing 2020 Survey

A Pan-European Study by the Major Marketing Associations Across Europe

©2016 The Marketing Institute of Ireland CLG. All rights reserved.