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European Marketing Confederation

The European Marketing Confederation is an international marketing body of which MII is a member.

 

what customers think

 

SEPTEMBER 2017

Do managers really know what their customers think and why?

Professor Spiros Gounaris 
 
Associate Vice Dean Research, Department of Marketing, University of Strathclyde Business School

 

 

what customers think

 

AUGUST 2017

Marketing Analytics: Striking a balance between big data and traditional techniques

Professor Yolanda Jordaan
Head of Department of Marketing Management at University of Pretoria

 

 

what customers think

 

The European Marketing 2020 Survey

A Pan-European Study by the Major Marketing Associations Across Europe

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