Vizeum have launched a new series of expert marketing videos called “Spotlight.” Each month they will feature a thought leader discussing some of the most topical areas within communications. This month, they interviewed Heather Andrew from Neuro-Insight in the UK who shares her thoughts on the field of neuroscience and what it can inform.
Neuroscience taps into the subconscious to see how the brain actually responds to advertising rather than relying on consumers to tell us what they think.
Check out the video on Vizeum.ie/spotlight, along with the Vizeum analysis.
ABOUT THE AUTHOR
Vizeum’s promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.