The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.
KAREN HOWLEY, SUBSCRIPTIONS MARKETING MANAGER, RTÉ DIGITAL
Karen Howley joined RTÉ Digital in 2015 to market the state broadcaster’s freemium online TV service for the Irish Diaspora, RTÉ Player International.
She graduated with a BSc in Multimedia in DCU in 2007, and began her career as an Online Producer with TV3 in 2007. From there she moved into the start-up space, working with live-streaming production and subscription-based online TV service Aertv. During these years, she witnessed a sea-change in the digital marketing space as content marketing and user-centric product design rose to the fore.
Since Karen joined RTÉ, she has looked after campaigns that use key content milestones in the Irish television calendar to connect with the Irish Diaspora. Her most recent digital campaign focused on communicating RTÉ’s impressive 1916 offering on RTÉ Player internationally.
Karen’s multi-skilled background in media, content and technology has allowed her take advantage of new opportunities and rapidly change course using agile digital marketing tactics. Most recently, she produced one of the first Facebook Canvas Ads for RTÉ Player, winning excellent engagement with RTÉ’s social audience.
Karen champions personalisation across marketing channels and it is apt that she now finds herself as a key driver of RTÉ Digital’s CRM strategy. Throughout her career, she has enthusiastically supported digital convergence and she is well versed on all trends in the online TV landscape.
READ ABOUT OUR OTHER FEATURED MEMBERS HERE