Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first. We met face-to-face with 723 CMOs from around the world. The strategies of market leaders were clear. Get the insights from IBM CMO Study on what it takes to become a Torchbearer.
VIEW THE FULL IBM CMO STUDY HERE
Mobile apps and payments, the Internet of Things (IoT), wearables, voice command—these new capabilities are fundamentally changing how people interact and transact with brands and businesses everywhere. With Customer experience: The game is on and four themes Stand out - see IBM Report on Customer Experience in 2016.
VIEW THE IBM REPORT ON CUSTOMER EXPERIENCE HERE
ABOUT THE AUTHOR
IBM are Ireland's leading providers of advanced information technology, products, services and business consulting expertise.