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Featured Member: Dermot Mulligan, Marketing Manager, Bord Gáis Energy

Posted By The Marketing Institute, 13 June 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.


DERMOT MULLIGAN, MARKETING MANAGER, BORD GAIS ENERGY 

Dermot joined Bord Gáis Energy in 2008 and currently manages the company’s marketing department. 

With over 18 years’ in the industry Dermot has a wealth of experience and has held  positions in various sectors, including Marketing Manager at GE for four years. 

At Bord Gáis Energy, Dermot is responsible for developing and implementing marketing strategy for the residential, business and energy services divisions. This involves developing and delivering campaigns to support commercial and brand targets in what continues to be one of the busiest switching markets in the world. 

In addition to being part of the world’s most successful energy switching campaign ‘The Big Switch’, Dermot led the launch of the Bord Gáis Energy Rewards Club, the largest energy rewards programme in the Irish market.

Dermot has been with Bord Gáis Energy during a period of significant change as the company was sold to Centrica in 2014. This presented opportunities for the company and the Marketing team and brought access to exciting new smart energy management technologies. In 2015, Dermot’s team executed a marketing campaign to mark the launch of Hive Active Heating, which allows consumers to manage their heating and hot water from their smart phone, tablet or laptop.

The Bord Gáis Energy Marketing team has received numerous awards across all marketing disciplines, including the highly valued AIM Award for Integrated Campaign of the Year 2014 and Marketing Team of the Year 2013.  

Dermot holds a Bachelors Degree from UCD and is a graduate of the UCD Michael Smurfit School of Business where he completed a Masters in Marketing Practice.

READ ABOUT OUR OTHER FEATURED MEMBERS HERE

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