The referendum on the UK’s membership of the European Union passed last week, but what long standing impacts will it have and what can we learn from it as marketers?
Trade agreements with long-standing partners inside the EU and further afield may require significant review – and lengthy renegotiation. Businesses may have to adjust to new regulatory frameworks.
The outcome could energise the debate surrounding national identity and independence in the UK’s home nations – and particularly so in Scotland.
The freedom of movement across the EU enjoyed by UK citizens – and foreign nationals residing in the country – may be curtailed. The EU’s own ambitions – of political and economic integration – are likely to be reassessed.
Future Foundation have provided their predictions in a summary report.
THE FULL REPORT CAN BE DOWNLOADED HERE
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