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Does Customer Experience Really Matter? The IBM Consumer Conversation Report

Posted By IBM, 15 July 2016

 

Marketing is correct to think that the experience matters. Though a majority of companies see themselves as leaders in CX, consumers are telling a very different story that brands are not delivering the level of customer experience they imagine. This Econsultancy’s Research report in association with IBM, looks at the areas where marketers can build that value.

DOWNLOAD THE FULL REPORT HERE

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