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Featured Member: Alina Uí Chaollaí, Marketing Director, Largo Foods

Posted By The Marketing Institute, 18 July 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.

ALINA UI CHAOLLAI, MARKETING DIRECTOR, LARGO FOODS 

Alina Uí Chaollaí began her marketing career in the mid ‘90s with the Ward Anderson Cinema group before making a move to Coca-Cola Bottlers Ireland where she worked in a variety of roles spanning customer, channel and brand marketing. In January 2014 she joined Largo Foods as Marketing Director where she has responsibility for defining and executing the marketing strategy of the Largo Foods portfolio of crisps and snacks which includes the iconic Tayto, Hunky Dorys and King brands. She also has responsibility for the KP portfolio which comprises of brands such as Hula Hoops, McCoy’s and the KP nuts range which were integrated with Largo Foods at the start of 2015. Since joining Largo Foods she developed and launched the ‘Make it Superior’ King crisps campaign featuring mixed martial artist Conor McGregor (which won a Shark Award), the ‘Satisfy Yourself with Hunky Dorys’ campaign and most recently the ‘More than just a crisp’ campaign for Tayto which includes three TVCs, outdoor and Tayto’s first ever pop-up shop in Dublin. The campaign was short-listed in two categories for this year’s (2016) AIM awards; winning the brand campaign award on the night.

READ ABOUT OUR OTHER FEATURED MEMBERS HERE



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