The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.
Oisíneagh graduated with an honours degree in marketing management from ITT.
She began her career on the marketing graduate programme in Electric Ireland where she spent her first year on the web development team, learning the fundamentals of websites and their design.
From there, she jumped at the opportunity to join the digital marketing team and it was here that she really gained a love for all things digital. Working on some amazing projects such as digital activations for Electric Ireland's sponsorship of the Web Summit.
Oisineagh worked alongside thebonkers.ie team and managed the build of the switching platform to allow users switch to Electric Ireland from the bonkers.ie website. It was the tracking of online sales and leads from this project, along with managing the AdWords campaigns for the team, where Oisineagh gained a true appreciation for the trackability of digital and the ability to show the return on investment for her campaigns. She then completed the Professional Diploma in Digital Marketing from the Digital Marketing Institute.
After the digital experience gained in Electric Ireland, Oisíneagh took the opportunity to move to Cornmarket Group Financial Services. Straight away she worked on managing the redesign of their complex website that was required to suit each niche market of the Cornmarkets' client base.
After that, she worked alongside the UK senior management team to formulate and manage the digital strategy for Cornmarket insurances entry into the UK market,. This achieved great results from the social and digital campaigns in their first year to market. It was this project that helped Oisineagh to win the "Excellence in Service" award which is given by Cornmarket once annually to a staff member who has demonstrated outstanding commitment to service.
Recently, Oisíneagh joined the marketing team at Davy as the digital marketing manager. She is engaged in bringing and maximising Davy's brand refresh to into the digital world by managing the re-design of the Davy websites. Oisíneagh has also implemented successful content led digital campaigns to drive leads, reduce the age and increase the size of Davy’s database.
READ ABOUT OUR OTHER FEATURED MEMBERS HERE