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Vizeum Connection Points

Posted By Vizeum, 07 December 2016

Vizeum brings us fresh updates from the media industry

industry updates

GOING STRONG

This year’s toyshow on RTÉ1 had another solid performance, with 1.148milion adults tuning in. Hks/with delivered a massive 43 TVRs, whilst even younger audiences showed incredible ratings . Adults 1634 delivered 28 TVRs.

ADIOS VINE

Just four years after launch, Twitter has announced it is closing down its video sharing service, Vine.

LOOKING AHEAD

Amazon Go might offer the future of convenience shopping, with no queuing and no checkouts. Using digital scanning, customers are charged as they leave the store. It is still in beta in Seattle.

SOAP MOVES

Emmerdale and Corrie are returning to TV3, following the station’s acquirement of UTV Ireland. Plans for UTV will be announced at today’s TV3 group media briefing.

TODAY FM

Anton Savage has announced his departure from Today FM over disagreements with management.

MERGER

The Journal sale’s team will take over the selling of Distilled Media (Daft, Donedeal). Business as usual.

FACEBOOK METRICS

To give more clarity and confidence to the industry, Facebook have announced they are changing, reviewing and updating a lot of their metrics. This includes, organic reach, video completions and App referrals.

PROGRAMMATIC ADVANCES

Amnet can now deliver native ads programmatically. The ads scale across publishers and platforms in real time.


 

ABOUT THE AUTHOR

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

Vizeum sponsors The Marketing Institute's Marketing Breakfast series.

www.vizeum.ie

 

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