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Mobile Consumer Survey 2016: The Irish Cut

Posted By Deloitte, 14 December 2016
Updated: 13 December 2016

There's no place like phone

Deloitte conducts a Global Mobile Consumer Survey each year. 2016 is the first year that Deloitte surveyed a representative sample of the Irish market. The aim was to gain insight into the trends and behaviours which arise from the adoption of mobile technology. The research carried out provides insight to businesses on the trends which are shaping opportunities in their markets. We are also able to compare the rate of adoption of mobile technology and services in the Irish market to show the potential for disruption. 

deloitte mobile consumer survey

KEY HIGHLIGHTS

  • By mid-2017, consumers intend to purchase smartphones (50%), tablets (23%), laptops (20%), smart TVs (16%), wireless speakers (12%) and connected surveillance / security systems (12%).

  • 86 per cent of adults have access to smartphones and are using these as their primary mobile device.

  • 72 per cent of 18-24 year olds reach for their phones in the middle of the night.

  • 61 per cent of all those surveyed reach for their mobile phones within 15 minutes of waking.

  • Respondents view mobile payments as not secure enough (26%) and question the benefits of using smartphones for in-store payments (25%).

 

TRENDS

Mobile is being used to discover and access an ever increasing number of goods and services in our work (email and IM) and private lives (eCommerce, social and media consumption).

The consumer clearly appreciates the benefits of digital and mobile in their daily lives. As a business with an online presence, be it a website or mobile App, it is helpful to understand the opportunities and how well equipped we are to emerge into and serve new markets. This is essential for all businesses with an online presence and not just to device manufacturers, operators and service providers.

Businesses who have identified key trends and have defined a digital strategy and have invested in the necessary capabilities to engage with other businesses and consumers in the mobile economy are best placed for future growth. However, this requires a shift in mindset to be truly mobile, delivering on your promise to customers in terms of the customer experience. It also means addressing consumer trust concerns around privacy and security.

Finally appropriate, contextual engagement and real-time or near real-time insight is needed to accelerate your Mobile Business Strategy. 

mobile consumer survey infographic

 

Go to Deloitte.com to download full report

 


 

ABOUT THE AUTHOR

At Deloitte, we make an impact that matters for our clients, our people, our profession, and in the wider society by delivering the solutions and insights they need to address their most complex business challenges. As one of the largest global professional services and consulting networks, with over 220,000 professionals in more than 150 countries, we bring world-class capabilities and high-quality services to our clients. In Ireland, Deloitte has over 2,000 people providing audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. Our people have the leadership capabilities, experience, and insight to collaborate with clients so they can move forward with confidence.

www2.deloitte.com/ie

 

Tags:  mobile 

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