Shane Doyle, Group Strategy Director of Core Media, Paddy Carberry & Rachael Crawley, winners of the Young Marketers prize and Aidan Greene, Deputy CEO of Core Media and President of IAPI
Paddy Carberry and Rachael Crawley from Vodafone have been named as the winners of the ‘Young Marketers’ category of Cannes Young Lions Competition 2017, which is sponsored by Core Media, Ireland’s largest marketing communications group.
Paddy and Rachael, who worked as a team to create their entry for the competition, will now travel to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. They will have just 24 hours to answer a brief set by a non-profit organisation and use the opportunity to demonstrate their strategic thinking and creative approach to solving important marketing challenges.
The Cannes Lions Festival is an eight-day long international festival of creative thinking, digital innovation, education and networking. Attended by nearly 20,000 delegates from all over the world. It is the benchmark for the very best in global creativity.
This is the first year of the ‘Young Marketers’ category at the Cannes Young Lions Competition. Previously, all the competition categories were only open to agencies, but the ‘Young Marketers’ category was designed specifically to attract entries from client companies and brands that engage the services of advertising and communication companies.
Entrants, who had to be aged 30 years or under, were asked to develop a ‘big idea’ for the Sustainable Energy Authority Ireland on how they would encourage consumers to reduce energy consumption in their homes.
The Cannes Young Lions Competition is run by the Institute of Advertising Practitioners in Ireland (IAPI) and consists of seven separate competitions in the areas of marketing, media, social media, PR, design, film and print. The pair of winners from each of the seven competitions will represent Ireland in their respective categories in Cannes in June.
ABOUT CORE MEDIA
Core Media is Ireland’s largest marketing communications group. The business consists of nine individual agencies – Mediavest, Mediaworks, Starcom, ZenithOptimedia, Core Knowledge, Engage Communications, Livewire, Ignite and Radical.
Core Media has been voted Agency Network of the Year for the last four years at the Media Awards and the company was also voted one of the top three workplaces in Ireland by the Great Place to Work Institute for the last four years.