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Irish Marketers Bring Back The Best From Cannes

Posted By The Marketing Institute, 19 July 2017

 

2017 was Ireland’s biggest year to date at the Cannes Lions festival of creativity with 81 delegates and 14 Young Lions in attendance.

In partnership with IAPI and PRII, we’ve asked some of these attendees to look back at the best campaigns they saw in Cannes and share their most exciting experiences at our Cannes-Alysis event this Monday.

It was a full house at the National Concert Hall where we watched presentations from Patrick McConvillle (ICAN), Emer Lawn (Mediaworks), Peter O’Dwyer & Adrian Fitz-Simon (Havas), Mark Brennan (AIB), Emma Williams (Edelman), Enda Kelly & Karl Waters (Target McConnells).

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Here are some of the Campaigns that inspired them most.

 

FEARLESS GIRL

State Street Global Advisors, McCann New York

 

OSTRICH

Samsung, Leo Burnett Chicago

 

CHEETOS MUSEUM

Cheetos, Goodby Silverstein & Partners

 

THE BRADSHAW STAIN

P&G, Saatchi & Saatchi

 

 

And the number one piece of advice the speakers brought back from the festival? Take risks. Do not be afraid of being afraid. That's how the best work is created.

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