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Marketing analytics: Striking a balance between big data and traditional techniques

Posted By The Marketing Institute, 05 September 2017
emc analytics big data

 

Here’s an interesting piece from the European Marketing Confederation, an international marketing body of which MII is a member.

 

The author, Professor Yolanda Jordaan, Head of the Department of Marketing Management at the University of Pretoria, South Africa, discusses four strategic analytics options for combining traditional marketing analytics and big data.

 

Read report

Tags:  big data  marketing analytics 

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