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Vizeum Connection Points: October Industry Updates

Posted By Vizeum, 07 November 2017

Vizeum Industry Updates

OOH

The OOH market grew once again in Q3 and in the full year to date it is 2% ahead of the same period in 2016. This is after a very challenging Q2.

 

Instagram

Instagram have announced that you can now run lead generation ads through Instagram Stories.

 

Twitter

Twitter have launched a new video website card product- which when you click to watch the video it will open in a new view with the website content loaded below it, similar to Facebook’s video offering.

 

Facebook

Facebook launched a new feature, 3D Posts, which allow users to post 3D objects directly to their news feeds. This is an effort to push its Oculus headsets.

 

Content

Irish-owned independent publisher Zahra Publishing has merged with Eumom, an Irish parenting community website working in digital, press and social spaces.

 

Snapchat

Snapchat will start adding relevant partner content via ‘context cards’ to stories – using partners like TripAdvisor, Uber, Lyft and more, which can connect you to local services.

 

Google

From Thursday this week DoubleClick Bid Manager will only buy a publisher’s inventory from sources identified as authorised sellers through the use of ads.txt on site.

 

Cinema

Star Wars The Last Jedi; released on December 14th, is tipped to be the highest grossing film globally this year in terms of box office admissions.


ABOUT VIZEUM

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

Vizeum sponsors The Marketing Institute's Marketing Breakfast series.

www.vizeum.ie

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