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Featured Member: Barry Gray, Head of Marketing & Proposition, BOI Payment Acceptance

Posted By The Marketing Institute, 09 May 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues. 




Barry joined BOI Payment Acceptance (BOIPA) in April 2015 to initially head the marketing team and as the business has grown rapidly Barry has also recently taken on responsibility for propositions. BOI Payment Acceptance is an alliance between EVO Payments International - a US payments business, and Bank of Ireland and entered the Irish market in January 2015. BOIPA also entered the UK market last April and the business is also selling into the UK market through the Independent Seller (ISO) channel. BOIPA provide card and eCommerce payment solutions to all sectors of the SME and Corporate markets and have already won numerous awards for their unique customer proposition.

Barry is a graduate of UCD, Smurfit, UCC and the Institute of Bankers and has spent most of his career prior to BOIPA working in Vodafone and Bank of Ireland. A marketing and product champion at heart, in the past Barry has led product teams ranging from mobile productivity solutions like Blackberry to an array of financial products including the current account, credit and debit cards and also mortgage propositions.

Having previously spent all his career working for the established market leaders in both Bank of Ireland and Vodafone Barry is now relishing the challenge that comes with working for a new start-up business taking on the incumbent players. After a stellar first 15 months in business BOIPA have already firmly established themselves as the go-to partner for card payment acceptance in the Irish market.




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IBM CMO Study & Customer Experience Study - The Results

Posted By IBM, 06 May 2016

Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first. We met face-to-face with 723 CMOs from around the world. The strategies of market leaders were clear. Get the insights from IBM CMO Study on what it takes to become a Torchbearer. 



Mobile apps and payments, the Internet of Things (IoT), wearables, voice command—these new capabilities are fundamentally changing how people interact and transact with brands and businesses everywhere. With Customer experience: The game is on and four themes Stand out - see IBM Report on Customer Experience in 2016.




IBM are Ireland's leading providers of advanced information technology, products, services and business consulting expertise


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Featured Member: Ruth McEntee, Head of Sales, Large Customers, Ireland at Google

Posted By The Marketing Institute, 22 April 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues. 



Ruth has been working at Google for over 10 years. In her current role as Head of Sales for Ireland, she leads a team of digital consultants to top Irish companies in the Travel, Retail and CPG space.


Previously, Ruth worked in Google London in both the YouTube and Google Search teams, developing Search & Video strategies for traditional UK retailers and online only brands. Ruth is currently a chair of the IAB video council.




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The Marketing Institute of Ireland Award for Excellence - 2016 Presentation

Posted By The Marketing Institute, 21 April 2016

The Department of Marketing, Entrepreneurship & Strategy at the University of Ulster at Jordanstown (UUJ) recognises the hard work and academic achievement of students through the university's own annual Marketing Excellence Awards. The Marketing Institute of Ireland Award for Excellence formed part of UUJ's 2016 awards programme, and it went to the best overall final year student on the BSc (Hons.) Marketing degree.

The recipient for 2016 was Ryan Bell, pictured here receiving the award from Michele Filippi, on behalf of the Marketing Institute of Ireland. Also pictured is Dr Mary Boyd, lecturer in Business Strategy at UUJ.



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Why You Should Trade Mark Your Blog / Vlog Name

Posted By FR Kelly, 19 April 2016

The concept of blogging as a business is a recently new phenomenon. Similarly, the concept of video blogging (vlogging) has emerged from the realm of social media to become one of the newest ways to make a living. Once considered recreational, the business of blogging and vlogging is becoming more and more mainstream. From internationally recognised lifestyle blogs operated by Hollywood actresses to the Youtube make-up tutor, blogging and vlogging has become a staple of the social media generation.

The internet is inundated with blogs and vlogs with a myriad of different names ranging from personal names to the weird and wonderful coined phrases and while the majority of those blogs and vlogs remain for personal or recreational use, some have developed into profitable businesses. For example, since starting her own Youtube channel in 2009, Zoe Snugg, aka Zoella, has turned her personal video blogs into a lucrative and famous brand, gaining over 10 million subscribers, winning international vlogging awards and recently branching out into the world of publishing. See here.

However, although blogging and vlogging as a business is relatively new, the existing principles of intellectual property still apply and should not be ignored. The definition of a trade mark is “any sign which is capable of being represented graphically” and their purpose is to distinguish goods and services of one undertaking from those of another. Blog and vlog names therefore clearly fall within the definition of a trade mark and consequently should be protected as such.

There is a common misconception that registration of a company or business name or that ownership of a domain name will automatically grant exclusive rights in that name. However, this is not the case. The only way to secure exclusive rights in a particular Trade Mark is by registering the name as a Trade Mark in each country of interest. By registering the blog or vlog name, third parties are prevented from using or seeking to register an identical or confusingly similar mark for similar goods and services. Take the example referred to above, the name ZOELLA is a registered Trade Mark in the UK and the European Union and is registered not only in respect of blogging and vlogging but also in relation to a wide range of goods and services including cosmetics, retail services and beauty services. Consequently, third parties are prohibited from using this Mark, or something confusingly similar, for such goods and services. In the absence of a valid Registration, it will be necessary to rely on the tort of passing-off, which is a more complex and costly form of redress against a third party who starts using an identical or confusingly similar Trade Mark.

Therefore, whether your blog or vlog is in its infancy or at its peak, protecting the name as a Trade Mark should be given due consideration.

This article was originally posted on


FRKelly is a leading specialist in intellectual property law. Working with world-class institutions, corporate clients, academic and research institutes and high net worth individuals, we offer a range of patent, trade mark, design and copyright services; always with a professional and client-focused approach.

While our reputation for knowledge and integrity has evolved over 80 years, we also believe in being accessible and personable, delivering exceptional levels of service. Our pursuit of continual improvement in our service to clients and associates is reflected in our maintenance of ISO quality assurance accreditation (ISO 9001:2008). FRKelly is a partner-led firm and we love nothing more than to develop long term relationships with our clients by attaining a rigorous understanding of their business needs.

Our heritage and experience is balanced by a progressive, enterprising outlook. As globally recognised patent and trade mark attorneys, we represent the European intellectual property interests of a number of “Top 50″ US corporations and the worldwide intellectual property interests of many large Irish multi-national companies.


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