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Dublin based firm Red Flag Scoop Prestigious US PR Awards

Posted By The Marketing Institute, 27 September 2017


(L to R) Fintan Gavigan MMII (Red Flag), Bill Murray (National Coffee Association), Seamus Conboy (Red Flag), Gavin O'Reilly (Chairman, Red Flag), Karl Brophy(CEO, Red Flag), John Collins (Red Flag), Garret Doyle (Red Flag)


Red Flag, the Dublin communications company founded by Karl Brophy,  scooped three awards in the prestigious Agency Elite Awards at a gala ceremony in the Grand Hyatt Hotel in New York last Thursday.

Almost 1,000 US and Worldwide PR industry figures attended the PR News’ Platinum PR and Agency Elite Awards 2017.

The awards "celebrate the ingenuity and leadership behind the year’s most outstanding communications initiatives and benchmark excellence in PR agencies’ key practice areas."

Red Flag became the first Irish firm to be decorated as they beat off international and US competition to win two categories, one for Reputation Management and the second for Crisis Management - two of the biggest awards on the night. Both awards were for campaigns run for the National Coffee Association (NCA) in the US.  Red Flag received an honourable mention in the Integrated Communications Category.  

The Dublin based international communications company conceived, ran and executed an integrated communications and government affairs campaign that not only averted a possible crisis but also delivered positive media and reputation for the US Coffee Industry. The awards were presented to Red Flag Chairman, Gavin O’Reilly and CEO Karl Brophy.

The campaign Red Flag built not only averted a crisis that may have cost the coffee industry and the people who depend on it for employment billions of dollars, but it actually turned the issue 180 degrees and allowed people to celebrate coffee as a potential super food.

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