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Jonnie Cahill FMII appointed CMO of Heineken USA

Posted By The Marketing Institute, 09 February 2018

Jonnie CahillYesterday 8th February Heineken USA announced the appointment of Jonnie Cahill as its new Chief Marketing Officer.

We are delighted to congratulate Jonnie who is a long-standing member and fellow of the Marketing Institute, and whose work has been recognised over the years in multiple wins in the All Ireland Marketing Awards.

Jonnie’s great contribution to the strengthening of the marketing profession in Ireland has been invaluable.  We thank him for his support of our work as the professional body for Irish marketers and wish him great success in his new role.

 

(PRNewsfoto/HEINEKEN USA)

 

Read the press release below from PRNewsWire:

WHITE PLAINS, N.Y., Feb. 8, 2018 /PRNewswire/ -- HEINEKEN USA, today announced the appointment of Jonnie Cahill as the company's new chief marketing officer.  In April, Cahill will join the HEINEKEN USA management team and will report to chief executive officer, Ronald den Elzen.

Cahill is joining HEINEKEN USA from HEINEKEN's global commerce leadership team in Amsterdam, where he currently serves as the global commerce senior director, low and no alcohol.  HEINEKEN's low and no alcohol portfolio now represents over 5% of our total global volume.  In this role, Cahill built the business unit, set a clear strategic direction for the low and no alcohol business, and ignited its innovation agenda. 

Prior to this role, he was the CMO of HEINEKEN Russia, where he built a strong, sustainable brand portfolio, creating the key conditions for a more premium and profitable business for the operating company. He also secured Heineken®'s position as the most admired beer brand in the market and drove a successful innovation agenda which delivered significant incremental revenue with the launches of Krusovice, Affligem, Tiger and Gosser beer.  Cahill first joined HEINEKEN in 2008 as CMO of HEINEKEN Ireland.  Prior to joining HEINEKEN, Jonnie was marketing vice president at one of Irelands largest mobile networks, Telefonica O2.

"Jonnie is an inspirational leader who brings strong strategic vision, a true passion for our business and a proven track record of delivering results," said Ronald den Elzen, chief executive officer, HEINEKEN USA.  "He also has an eye for transformative innovation, which is exactly what the beer industry in the U.S. needs right now."

Cahill has more than 20 years of marketing experience, much of it in the beer category, having previously worked as global marketing manager of Guinness at Diageo PLC and marketing manager of Budweiser at Diageo Ireland.  He is also a Lifetime Fellow of the Marketing Institute of Ireland (FMII), the institute's highest award level granted to those deemed to have made an exceptional contribution to the marketing discipline.

Cahill holds a bachelor of science degree in management from Trinity College in Dublin and an advanced degree in marketing techniques from Dublin Institute of Technology.  He will be relocating to the U.S. with his family in the coming weeks and will be based at our U.S. headquarters in White Plains, New York.

 

About HEINEKEN USA

HEINEKEN USA Inc., one of the nation's leading high-end beer importers, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

 

Media Contacts

Tara Rush, HEINEKEN USA

trush@heinekenusa.com

SOURCE HEINEKEN USA

Related Links

http://www.HEINEKENUSA.com

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Connector​ ​announced​ ​as​ ​European​ ​digital​ ​communications champions​ ​at​ ​IMC​ ​Awards

Posted By The Marketing Institute, 29 November 2017

Connector took home gold last Thursday for work for Huawei Mobile from the Integrated Marketing Communications (IMC) European Awards in Dublin. Connector was competing over 130 case studies entered across 14 categories and 8 countries. The win followed a seven-week judging process, involving 53 adjudicators.

The gold win was for the Huawei Snapys in the Digital Communication category. The Huawei Snapys are an innovative series of competitions, events and awards for the global community of Instagrammers.

Connector created The Huawei Snapys to connect with Irish consumers passionate about photography and to identify the best new photographers in Ireland across 20 categories such as Ireland, Food, Travel, Pets and more.

Huawei wanted to bring to life its bold new mission to ‘Reinvent Smartphone Photography’ as it believed that a powerful image can speak like nothing else. To achieve this mission, Connector wanted to empower Irish Instagrammers to take a shot at greatness.

During this campaign, Connector generated over 36 million impressions, r eceived 35,966 photo entries for the awards using the hashtag #huaweisnapys and generated over 2 million likes and 80,000 comments on photos featuring the hashtag on Instagram.

Commenting on the win, CEO of Connector and Marketing Institute Member Conor Lynch said “We are delighted to get this recognition as the best digital campaign in Europe in 2016. This is a demonstration of the powerful results we can achieve on a relatively small budget. Our campaign grew Huawei’s market share in the premium end of the smartphone market from 7% to 10%”.

The only other Irish agency to win gold was Ogilvy for its work with Ford Ireland.

 

About Connector

 Connector explores the future for clients by conceiving, prototyping and developing experiences that build brand, grow market share, enhance employee engagement and increase revenue. We co-create with our clients and explore a universe of possibilities and ideas using the Connector Cubic Model for brands like Huawei, Volkswagen, Benecol and BWG. 

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Peter Finnegan MMII Launches The Consultant Academy

Posted By The Marketing Institute, 27 November 2017

New Academy Supports Senior Executives Transition to the Consulting World

November 22 2017: A new programme has been launched which aims to support and resource senior executives who want to capture the value of their accumulated knowledge, expertise and experience and monetise it as a consultant.

The Consultant Academy has been established by co-founders Peter Finnegan MMII, Managing Director, Communiqué International and Luke Monahan, Director, Mediation Foundation of Ireland and Curam.  The programme is designed and delivered by consultants who have successfully made the transition from senior executives to become valued professional advisers to blue chip firms across the globe  

The first of its kind in the country, The Consultant Academy has been developed as an intensive nine days residential programme over three months and will run from January to March 2018.  At the end of the programme, the participant is left with a clear definition of their personal consultancy offering, a business plan, a marketing plan and all the supports they need to get their consultancy practice off the ground.

Commenting on the new venture, Peter Finnegan said, “The Consultant Academy is something that we have developed over the last few years to address what we saw as a gap in the market – to help people manage a vulnerable transition in their professional lives.

“The idea came about in our work with senior executives. We could see that they were at a point in their career where they are trying to figure out their next big step.  For them it’s almost like they have come to a roundabout and off that roundabout there are 3 exits.  One exit is to go for the top job if they haven’t got it already; another is to leave the organisation that they are in and go for the top job in another organisation; or, often we find people who at this stage say that they would love to now just go out and be a consultant using the expertise they have developed over the course of their career.

Mr. Finnegan continued, “ We find that that it can take up to three years for an experienced executive to fully develop as an independent consultant.  It was on this basis that we developed a three month accelerator programme focussing on the key competencies of consultancy - thus expediting the journey from expert to consultant.

“At the end of the three months, the participant is left with a clear definition of their personal consultancy offering, a business plan, a marketing plan and all the supports they need to get their consultancy practice off the ground”.  

In addition, each participant will be assigned a personal coach for the duration of the programme.  The learning experience will include talks from industry leaders sharing their experiences of hiring consultants – what they find helpful, what works and what doesn’t.  Recipients will also hear from consultants who have had interesting journeys, sharing the benefits of their experience.

 

www.theconsultantacademy.org

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EY enhances digital innovation expertise with launch of EY Seren Ireland

Posted By EY Ireland, 04 October 2017

EY Ireland is delighted to announce the expansion of its digital innovation capabilities with the launch of EY Seren Ireland.

EY Seren is an international leader in customer research based design and innovation working with organisations across all industry sectors. EY Seren will launch with a team of 20 in Ireland and over 100 globally, combining deep customer research and commercial insights to transform our client’s innovation, design and optimisation needs.

EY Ireland’s Digital team already display cutting edge digital and innovation capabilities with their clients and EY Seren will augment strengths already possessed in these areas as evidenced by multiple projects with governments, banks and media organisations around the world. In EY’s “digital Transformation for 2020 and Beyond” survey, more than 50% of organisations cited Digital disruption and customer experience challenges and service design as their number 1,2 and 3 strategic priorities. The digitalisation of almost every industry has ensured there is now multiple touchpoints between our clients and their customers. This trend has added a significant amount of complexity for businesses, and EY Seren will provide extensive support in this area with their very different customer research based approach to digital transformation.

Yvonne Kiely, Director and Digital lead, Advisory, EY: “As businesses are evolving they struggle to keep up with accelerating developments in digital technology and changing customer behaviour. EY Seren Ireland will work closely with clients to co-create lasting digital customer engagement strategies that will utilise EY Seren’s innovative approach that focuses on extensive customer research capabilities, customer experience visualisation and digital analytics tailored to our client’s requirements, with outputs then produced through rapid prototyping and state of the art user experience service design.”

Market leaders are winning by solving their customers’ problems first, with differentiated experiences that are enabled and powered by technology. “With EY Seren now launching in Ireland, there is a significant opportunity for clients to co-create innovative transformation programmes designed with the customer in mind to unlock customer growth, reduce costs and increase loyalty.”

EY made a commitment to grow its global strategy consulting practice to over 2,500 professionals by 2020, both organically and through acquisitions and this initiative has been accelerating at pace with particular focus on the client’s digital transformation agenda. Visit EY Seren’s website for more information http://www.ey-seren.com/.

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Dublin based firm Red Flag Scoop Prestigious US PR Awards

Posted By The Marketing Institute, 27 September 2017


(L to R) Fintan Gavigan MMII (Red Flag), Bill Murray (National Coffee Association), Seamus Conboy (Red Flag), Gavin O'Reilly (Chairman, Red Flag), Karl Brophy(CEO, Red Flag), John Collins (Red Flag), Garret Doyle (Red Flag)


Red Flag, the Dublin communications company founded by Karl Brophy,  scooped three awards in the prestigious Agency Elite Awards at a gala ceremony in the Grand Hyatt Hotel in New York last Thursday.

Almost 1,000 US and Worldwide PR industry figures attended the PR News’ Platinum PR and Agency Elite Awards 2017.

The awards "celebrate the ingenuity and leadership behind the year’s most outstanding communications initiatives and benchmark excellence in PR agencies’ key practice areas."

Red Flag became the first Irish firm to be decorated as they beat off international and US competition to win two categories, one for Reputation Management and the second for Crisis Management - two of the biggest awards on the night. Both awards were for campaigns run for the National Coffee Association (NCA) in the US.  Red Flag received an honourable mention in the Integrated Communications Category.  

The Dublin based international communications company conceived, ran and executed an integrated communications and government affairs campaign that not only averted a possible crisis but also delivered positive media and reputation for the US Coffee Industry. The awards were presented to Red Flag Chairman, Gavin O’Reilly and CEO Karl Brophy.

The campaign Red Flag built not only averted a crisis that may have cost the coffee industry and the people who depend on it for employment billions of dollars, but it actually turned the issue 180 degrees and allowed people to celebrate coffee as a potential super food.

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MediaCom Ireland continues to grow at pace with multiple new hires

Posted By MediaCom, 29 August 2017

MediaCom Ireland, Corporate Partners of the Marketing Institute, have recently welcomed several new experienced team members.  

Ciara Ní Mhurchú and Nicola Maguire both join MediaCom as Senior Account Directors. Ciara has worked in media, with experience both agency and media owner side. She spent three years in Google as Relationship Manager, working closely with digital agencies in the UK and Ireland to optimise their clients’ Google Adwords accounts and up-sell other Google products. Following this, she spent 9 years in ZenithOptimedia working across a broad range of clients and categories. Nicola has been in the media industry for the last 9 years working across an array of accounts including Pepsi, Northern Foods, L’Oreal and Coty.

Alice Segrave has joined MediaCom as Account Director. She has 7 years’ experience in media strategy and buying across all channels, with a strong focus on digital. In the past year she has added to this with content writing, SEO, web design and social media skills on a variety of projects. Prior to joining the Ireland team, Alice was based in MediaCom’s London office on the Dell EMEA account.

Graham Curtis and Deborah Tracey take on the roles of Senior Client Managers. Graham was previously the main client lead on the Lidl business at MediaWorks, where he also worked on Oxfam, Maxol, Repak, PWC and Lloyd’s Pharmacy. Deborah joins from Wide Eye Media. Prior to this, she previously held the position of Account Manager at Spark Foundry (formerly MediaVest).

Matt Lynch has joined the MediaCom team from Dentsu Aegis Network as Client Manager.

Ian McGrath, Managing Director MediaCom Ireland, said of the new hires: “Its great to keep the momentum behind our growth as a business. Each of the new hires come to us with a proven track record and represents a great addition to our team.”

mediacom
Pictured from L-R: Graham Curtis, Nicola Maguire, Deborah Tracey, Alice Segrave, Ciara Ní Mhurchú and Matt Lynch. 


ABOUT MEDIACOM

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.  MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$31 billion (Source: RECMA June 2016), employing 7,000 people in 125 offices across 100 countries. Its global client roster includes Dell, P&G, Shell and Universal.  The agency was recently named Global Agency of the Year at the 2016 M&M Awards, an accolade it has been awarded 6 times in the past 8 years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

 

www.mediacom.com

@mediacomireland

 

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Appointments and Young Lions Win at Edelman Ireland

Posted By Edelman, 11 April 2017

Edelman

Grace Milton, Emma Williams, Jennifer Hyland, David Callaghan and Aoife Van Wolvelaere

 

MII corporate partners Edelman Ireland are delighted to announce a number of appointments and the success of their consultants Emma Williams and Jennifer Hyland in winning the Ireland Young Lions PR Competition.

Emma and Jennifer will now represent Ireland in the PR competition at the Young Cannes Lions in Cannes in June. The Cannes Lions International Festival of Creativity is a global meeting place for those passionate about creativity in communications and is attended by over 15,000 people from 105 nations.

 

Edelman has also made the following appointments.

Niamh Garvey joins as Director and Head of Healthcare. Niamh was most recently Managing Director of MSL Group’s healthcare practice in London. At MSL, Niamh led a portfolio of global and EMEA clients including P&G and Teva. Edelman’s pharmaceutical clients include Pfizer, Roche and AbbVie.

Grace Milton has been promoted to Associate Director corporate and public affairs and joins the management team of the business. Grace joined Edelman in 2011, having spent four years as a  Ministerial press adviser at the then Department of Communications, Energy and Natural Resources.

Emma Williams has been promoted to Associate Director brand and also joins the management team. Emma leads a number of Edelman’s key brand accounts including Coca-Cola, SSE Airtricity and National Lottery.

Jennifer Hyland is promoted to Account Director digital in recognition of the strong growth of our digital business. Jennifer is a digital content specialist advising a wide range of clients, including the Mars Ireland portfolio.

David Callaghan is promoted to Account Director corporate and leads a portfolio of blue-chip local and international corporate accounts. David specialises in crisis and issues management and is also a central member of Edelman’s business development team.

Aoife Van Wolvelaere has been promoted to Senior Account Manager corporate.  She is part of the team that was awarded best Corporate Campaign at the 2016 PRCA Awards for Edelman’s work on Ryanair's Always Getting Better programme.

 

Commenting Joe Carmody, Managing Director Edelman Ireland, said: ‘Revenue at Edelman has increased 50% over the past two years and we are delighted to recognise the instrumental role that Jennifer, David, Grace, Emma and Aoife have played in the growth of the business. The selection of Emma and Jennifer to represent Ireland at the Cannes Lions Festival reflects the creativity which is delivering momentum across all areas of our business. This includes notable recent wins for our brand, digital and healthcare teams. We look forward to partnering with our new clients and delivering creative work and innovate communications support that meets their business needs.’

 


ABOUT EDELMAN

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organisations, helping them evolve, promote and protect their brands and reputations. We have deep expertise in consumer trends, research, analytics and insights, corporate reputation, health, technology, crisis, energy, and government affairs. Please visit www.edelman.ie for further information.

Edelman Ireland are corporate partners of the Marketing Institute. Learn more about corporate partnership here.

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Tara Holland appointed Membership Development Manager at Marketing Institute of Ireland

Posted By The Marketing Institute, 07 April 2017

Tara Holland

We are delighted to announce the appointment of Tara Holland to the newly created role of Membership Development Manager, reporting directly to our chief executive Tom Trainor.

 

Speaking at the announcement of the appointment, Tom Trainor, Chief Executive of The Marketing Institute said, “Membership is at the core of our strategy and the driver of our activity. Tara brings significant membership marketing expertise to the Institute, and her appointment boosts our capability in this key area, positioning us for intense focus on membership in 2017.”

 

Tara Holland worked as Brand Marketing Manager with Westpac Banking Corp. in Sydney Australia for four years, developing a brand design vocabulary, architecture, and customer-centric philosophy for this major financial services player. She then worked with EBS in Dublin for ten years where as Senior Marketing Manager she led the Member Experience effort across all online and offline touch points, and managed a budget in excess of €2 million. Heading up Member Engagement at EBS, Tara led a strategic programme to devise and implement a series of initiatives to listen and interact with members to increase retention and value. Tara played a key role in determining the integrated marketing strategy through the merger period with AIB, increasing satisfaction and NPS scores. Tara completed the Marketing Institute's MSc in Digital Marketing & Analytics at DIT in 2015, earning a first class honours award. 

 

We all wish Tara the best of luck in the role!

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