Europe 16 – Consumer Trends 2016
New for 2016 Mintel’s global trend analysts have used the 2016 trend predictions as a springboard to develop original product and service concepts. Last year Mintel foresaw the rise of click-and-collect and smart technology, both of which exploded onto the consumer landscape in 2015. The sooner you know, the sooner you can act. Find out the shifts in European consumer behaviour in the markets that matter to you. Don’t miss the opportunity to stay one step ahead.
Mintel predictions are a must for brands looking to stay ahead of the curve. What must-have products and services are on the horizon? What will consumers determine as ‘the next big thing’?
Mintel’s trend experts have identified and analysed the FIVE consumer trends set to influence Europe in 2016.
On the Waterfront: Shortages will make water an increasingly precious and politically charged commodity, encouraging innovation in sourcing, recycling and manufacturing.
Space-Time Continuum: Space and time are at a premium, becoming new currencies in their own right and creating new marketplaces.
My Mind’s Eye: Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train.
Pond Filter: Fears surrounding the Transatlantic Trade and Investment Partnership will cause consumers and brands to react by favouring purer and more natural products.
Archbeacons: Beacons can flourish in retail and leisure by making consumers feel in the know and ahead of the game.
View the presentation
Download Mintel’s report on – European Consumers Trends 2016
Also available is Mintel’s recently published ‘Food & Drink Consumer Trends 2016‘. Simply fill in your details and you can download the document there and then.
Date: Thursday 21 January 2015 (from 7.45am to 9.45am)
Venue: The Westin Dublin, Westmoreland Street, Dublin 2
Cost: €20 for members and €30 for non-members.
Speaker: Richard Cope, Senior Trends Consultant at Mintel
With over a decade of experience in market research, Richard works as a trends analyst, consultant, presenter and facilitator on bespoke client projects. He helps Mintel clients understand how global consumer trends impact their business, running regular ideation sessions which have resulted in successful strategy shifts for some of the world’s leading brands.
As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into consumer trends. Recent highlights include commentating on modern relationship trends for The Guardian, discussing the effect ‘Brand Brazil’ has had on the UK economy with BBC Radio 2 and how the 2014 World Cup impacted UK consumer behaviour with leading national and international media around the world.