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2015 Using Programmatic Positively
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2015 Using Programmatic Positively

Using Programmatic Positively, Driving relevant and authentic Brand messages for consumers programmatically. The importance of data collection, segmentation and supplementation.

30/09/2015 to 30/10/2015
When: 30 September 2015
7.45am to 9.00am
Where: Fire Restaurant
Fire Restaurant and Lounge,
(adjacent to the Mansion House)
Dawson Street, Dublin  2
Ireland
Presenter: Julian Lynch, General Manager, Amnet
Contact: Cecilia McLernon
+353 1 2160156

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Booking for This event is now Closed.

Julian Lynch, General Manager, Amnet , will discuss Using Programmatic Positively, Driving relevant and authentic Brand messages for consumers programmatically. The importance of data collection, segmentation and supplementation.

Programmatic Advertising is the current hot topic and widely championed.  The chief benefit of programmatic is its manner of using automation for buying and selling media which is more effective.

Julian is General Manager of Amnet Ireland, the Dentsu Aegis Trading Division. Julian has built his sixteen year career exclusively in the areas of digital marketing and advertising. Julian has a huge passion for programmatic and the "new digital era”. Julian has worked client side and agency side for independent agencies and media groups and has led multi-skilled teams. Before joining Amnet, Julian was MD of iProspect Ireland, where he worked closely with Amnet UK and brought the first agency trading desk campaigns into Ireland.


The Marketing Breakfast takes place on September 30th,  in The Fire Restaurant next to the Mansion House, Dawson Street, Dublin 2. Registration from 7.45am for networking, including a continental Breakfast, a 25 minute talk on topic followed by Q&A, plus information on upcoming MII events.


The Marketing Breakfast Series is sponsored by Vizeum


Vizeum

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

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