The Launch of eir – so much more than just a re-brand
Oisín Masterson will focus on some of the reasons for the change to eir and the challenges faced. He will discuss the process (all the workstreams as well as getting staff on-board) and ultimately the Advertising strategy bringing everything together.
Oisín is the Head of Brand & Marketing for eir and comes with considerable experience in Branding, Marketing Communications and Direct Response Marketing both locally and internationally. Working in the Telecommunications Industry for the past 5 years, Oisín has worked on both the Meteor and eir brands and was key in developing the eir Group Retail strategy prior to his current role.
At present, Oisín is focused on building brand awareness and consideration for eir, as well as developing a defined Direct Response Marketing culture within the organisation. A commercially focused marketer, Oisín has worked in senior leadership roles in Statoil, Meteor and eircom as well as successfully launching Topaz in the Irish market.
Date: Wednesday 25 May (from 7.45am to 9.00am)
Venue: Fire Restaurant, next to the Mansion House, Dawson Street, Dublin 2
Cost: €20 for members and €30 for non-members.
The Marketing Breakfast is sponsored by Vizeum
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*Payment for all events organised with The Marketing Institute must be made PRIOR to the event.
Vizeum's promise is to drive business value through media for its clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure, ensuring that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. Vizeum has the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.
The Marketing Breakfast is Sponsored By Vizeum
Queries please email EVENTS@MII.IE or phone CECILIA ON +353 1 2160156