By attending the session, you will access the results of the latest research on consumer responses to brands in crisis. This research explores what consumers expect in a crisis, which information sources they trust and what are the worst sins a brand can commit. The session also brings you best practice issues management models to predict, prepare and respond to crisis so that recovery is as swift and effective as possible. The session will also include case study presentation from Aoife Davey, Group Marketing Director of One4all who will detail One4all’s successful response to a potentially crippling cyber-attack on the business. In addition, leading business journalist and broadcaster Vincent Wall will bring insights on the way in which the media reacts to and reports on a crisis.
Agenda: Research on consumer response to brands in crisis
· Prediction: Sources of a crisis in your business
· Quantify: How to identify a crisis and grading a crisis
· Prepare: How to prepare for a crisis including training formats
· Media response: Reporting cycles in a crisis and how to identify them
· Organisation response: What to say and when.
Case study: Cyber attack on One4all with Aoife Davey
Media insight: What journalists want from you with Vincent Wall, Business Editor of NewsTalk and former head of communications for Dublin Airport Authority.
Alan Tyrrell, Cyril Moloney and Dan O’Neill of PSG PLUS who collectively have almost three decades of crisis management experience between them covering issues ranging from industrial accidents, financial reporting, major industrial relations issues, supply chain malfunctions, cyber-attacks, product recalls and major data breaches.
Alan Tyrrell, Agency Director, PSG PLUS
Alan Tyrrell leads PSG Plus, the corporate agency within PSG Communications which is now part of global advisory firm Teneo. With a team of 15 corporate reputation specialists, PSG PLUS is a multi-award winning agency working across the areas of issues management, internal communications, public affairs, corporate reputation management and financial reporting.
Prior to his role in PSG Plus, Alan held senior in-house communication management roles and agency roles in Ireland’s leading PR firms. Alan has extensive experience advising senior business leaders and working with executive boards on sensitive issues including organisation change, M&A, major restructuring programmes both positive and negative. A two-term member of the national council of the Public Relations Institute of Ireland, Alan has also lectured at Masters Level in Corporate Communications.
Aoife Davey is Group Marketing Manager for One4all and has been instrumental in growing the GVS business from a start up with an idea in 2001, to having a marketable product in 2002, developing the One4all brand and becoming a market leader.
Aoife is a member of the senior management team and plays an integral role in formulating overall business strategy. She has built and manages the marketing, web and design department for GVS in the UK and Ireland and lead the creation and development of the One4all brand. Aoife is passionate about the brand’s CSR and has lead a wide range of CSR initiatives for One4all in Ireland and the UK.
Her involvement in the marketing industry extends to being a judge in the All Ireland Marketing Awards and the 2016 Irish Media Awards. Aoife is a regular contributor to the Common Purpose Leadership programmes, takes part in the Junior Entrepreneur Programme in North County Dublin as a Dragon and frequently represents GVS as a spokesperson in the media and at industry and public events.
Date: Wednesday 23 November 2016
Time: 9:30am - 1:30pm
Location: The Marketing Institute
Price: Member Rate: €200, Non-Member Rate: €250
Please email Ailish on email@example.com or call 01 295 2355.
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.