In this workshop we will learn the history of Sponsorship. We will look at types of Sponsorship's and models..Learn what Sponsorship can do for a brand and so much more!
We have a great line of speakers who will guide you through the do's and dont's - tell you of their experiences (case studies).
Bite size learning: How to create a best practice brand ambassador programme - a brand and an ambassador's perspective.
We will have a panel discussion on what makes a good partnership? A rights holder perspective - commercial directors from leading Irish rights holders.
Deirdre Kilroy, LK Shields
Deirdre Kilroy is a partner in Dublin law firm LK Shields, and is recognised as one of Ireland’s leading technology law, data protection and commercial contract specialists. She is the Head of the Intellectual Property and Technology team at the firm. With her team, she assists a broad range of clients with technology, outsourcing, ecommerce, data protection, advertising and intellectual property matters.
Joanne O’Sullivan, Account Director, PSG Sponsorship
At PSG Joanne leads account teams working on Vodafone's partnership with Irish Rugby, Bord Gáis Energy’s sponsorship of the Bord Gáis Energy Theatre and Vhi's sponsorship of the Women's Mini Marathon.
Joanne holds an Honours degree in English and Politics from University College Cork in 2007, an MA in Public Relations at Dublin Institute of Technology and a Diploma from the European Sponsorship Association. Joanne was shortlisted for the Young Communications Professional of the Year Award at the 2016 PRCAs
Matthew King, National Concert Hall
Matthew is Head of Development for the National Concert Hall and is responsible for sponsorship and philanthropy at Irelands leading arts and music venue. Leading the redevelopment of the NCH's income growth strategy with corporates and individuals, Matthew's team has helped transform sponsorship income for NCH with bespoke stakeholder events such as Starboard Home in partnership with Dublin Port. Working closely with key brands from ESB to TileStyle, NCH's sponsorship model is attracting large and small brands into a creative family of partners looking to achieve corporate marketing objectives in a unique and meaningful way with Ireland's National Cultural Institution for Music.
Jennifer Gleeson, Sponsorship Manager, Lidl
Responsible for the overall company sponsorship strategy which saw Lidl, in January of this year, launch its first high profile sponsorship after 16 years in Ireland with the Ladies Gaelic Football Association. Previous industry experience with the GAA from 2012-2015 and with Wilson Hartnell's Sports Marketing and Sponsorship Practice from 2006-2012.