Online booking for this event is now closed.
SOCIAL MEDIA INFLUENCERS - WHAT MARKETING & PR PROFESSIONALS MUST KNOW
A lot of marketers are unsure about social media as there is no real regulation around the area and they are afraid of getting their strategies wrong.
Our November event will look at the identification of social media influencers, how to measure and evaluate your online strategies and the disclosure, regulation and ethics elements of online. This joint MII and PRII event on Thursday, 24th November 2016 will feature a panel of Marketing and PR professionals who will discuss - Social Media Influencers, engagement, best practice, and guidelines online.
Bibi Baskin, television, radio presenter, writer and business woman is the Master of Ceremonies for the panel discussion, fresh from her recent appearance on the Late Late Show.
While the impressive line-up of speakers include John Carroll, CEO of the Public Relations Institute who will cover regulation and ethics and Stephen O’Leary, Managing Director at Olytico, an online media and social media monitoring and Analysis Company, who will cover analytics and measurement. One further prominent personality is yet to be announced and they will disclose their expertise on engaging with social media influencers.
John Carroll is CEO of the Public Relations Institute of Ireland (PRII). John joined the PRII in July 2014. He has led the profession’s response to the Regulation of Lobbying Act 2015 and also the Institute’s development of guidelines for best practice engagement with social media influencers. John was previously a Policy Adviser to Minister Leo Varadkar at the Department of Transport, Tourism and Sport, and is a graduate of Trinity College Dublin and Dublin City University. John will explain why transparency and clarity around influencer engagement is legally required, but also as to why it is in people’s (marketing, PR and influencers) own self-interest as well. He will talk through the developing situation internationally (in particular what has happened in the UK and USA), and also around the PRII’s guidelines for engagement and how I expect the area to evolve in the next few years.
Stephen O’Leary is Managing Director at Olytico, an online media and social media monitoring and analysis company. As well as an Irish and international client list, research and analysis carried out by Olytico has been used by major national and international broadcasters including RTÉ, TV3, BBC and The Washington Post.
Stephen is a World Economic Forum Young Global Shaper, serves on the Dublin Chamber of Commerce Council, and is a Board Member of Chambers Ireland. He is a highly regarded conference speaker having addressed audiences at the Sport and New Media Conference in Paris, the Web Summit, DMX Dublin, The MBA Conference and the National Digital Media and Marketing Summit.
Antonio Santos, Social Media Business Evangelist at Atos, a global leader in digital services and World IT Partner of the Olympic and Paralympic Games, ranked n°1 as the most sustainable company in its industry group in the Dow Jones. Antonio runs one of the largest tweet chats in the world called #AXSChat, focused on accessibility, neurodiversity and digital inclusion. He believes the art of communication starts when we listen first and that respecting others by understanding their struggles and needs is the first step to creating a more inclusive world at work and outside work. You can find Antonio on Twitter at @akwyz
Antonio will speak about his Twitter Chat focused on accessibility/digital inclusion and how we engage with influencers and build influence ourselves.
Harry McCann is an 18 year old, Leaving Cert student and Entrepreneur. He is Founder & Director of the Digital Youth Council, Founder & Editor-in-Chief of Trendster and listed in The Sunday Independent’s 30 under 30 for 2016. Fresh from his appearance on ‘What Makes Ireland Click’ on RTE1 on Monday 21st November 2016, Harry will share his influencer insider information via Skype call on the night.
Each panel member will carry out a short presentation on their respective areas followed by a Q&A discussion allowing attendees to direct their specific queries to the expert panel.
Date & Time: Thursday 24th November 2016, 6pm – 8pm
Cost: €25 for non-members and €15 for signed in members of €15 members of MII and PRII
Venue: The Montenotte Hotel
The event is Sponsored Cork Education and Training Board and The Montenotte Hotel sponsored the venue, food and refreshments
“The overall goal of the evening is to give confidence to both marketing and public relation professionals, particularly when it comes to ‘grey areas’ in the online sphere. Because so much of what happens online is unregulated, our goal is just to demystify some of the dos and don’ts of social media, how to engage with the heavy hitters on social media and then how to measure our efforts.”
We look forward to seeing you.
Judy Hopkins, Chairperson Cork Branch
The Marketing Institute of Ireland
(PR and communications sponsor),
(social media sponsors)
Our media sponsors