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2017 REBRAND, REPOSITION - THE WHY?
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2017 REBRAND, REPOSITION - THE WHY?

January event Rebrand, Reposition - The Why? with David Field from Eason, on Wednesday, 18th January in the Clayton Hotel Cork City.

18/01/2017
When: Wednesday, 18th January 2017
6 PM
Where: Clayton Hotel Cork City
Lapps Quay, Cork 
Ireland
Contact: Cecilia McLernon
+353 1 2160156

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Online registration is closed, if you want to attend please arrive a little early and register.


Join us for our January Marketing event Rebrand, Reposition - The Why? with David Field from Eason, on Wednesday, 18th January in the Clayton Hotel Cork City, Lapps Quay, Cork.

This event, in association with Cork Chamber, will see David, who is a Board Member of The Marketing Institute of Ireland, share his experience of almost two decades in the marketing profession where he has established his career with top brand names. He has recently returned to Eason & Son as Commercial Trading Director and formerly led the repositioning strategy at Eason where he was head of marketing, ecommerce and innovation. Under his guidance, Eason transformed and modernised as the almost 200 year old brand introduced a loyalty programme, online initiatives and a rebrand across the business.

On the night, David will share his insights to this rebrand, reposition and the reasoning behind this strategy as well as his vast experience across other brands over the years. 

David Field

 

David Field, Commercial Trading Director at Eason & Son

Prior to Eason & Son, David was Marketing Director with luxury retailer Brown Thomas and Director of Retail Operations and Marketing at Fresh, the good food market. He has also worked with Glanbia and spent a significant period with Superquinn in a number of positions across project management, category management and business development. David holds a Postgraduate Diploma in Entrepreneurial Studies from Smurfit Business School and a Bachelor of Arts degree from University College Dublin. 

 


Follow the conversation on #MiiCorkRebrand 

 

Date & Time: Wednesday, 18th January 2017 (6 PM)

Cost: €25 for non-members and €15 for MII members and Cork Chamber members

*MII Members please Signed In using your username and password

Venue: Clayton Hotel Cork City

This event is in association with Cork Chamber of Commerce and Sponsored by Cork Institute of Technology

 

 

SPONSORED BY

CIT 

 

 

 

 

 

We look forward to seeing you.

  

 Judy Hopkins
  Judy Hopkins, Chairperson Cork Branch
  The Marketing Institute of Ireland
  Email: events@mii.ie
  Like MII Cork on facebook.com/miicork or Join the conversation on twitter.com/miicork
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 #MiiCorkRebrand | @easons | @irishmarketers 

 

  


This event is in association with www.corkchamber.ie

 Cork Chamber

 

 

Thanks for the ongoing sponsorship and support from B2B Print & B2B Signs (print sponsors), Clayton Hotel Cork City (accommodations sponsors), Hopkins Communications (PR and communications sponsor), Zone Digital (social media sponsors) and our media sponsors Cork’s 96FMC103 and The Evening Echo.

MII Cork Sponsors

 

 

 

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