Now more than ever the increase in the number of people using Facebook and other Social Media platforms is growing daily, so it comes as no surprise that advertisers are more than keen to capitalize on that growing traffic.

Social Media and its influencers have become the main game changers in the world of paid advertising.  We will guide you through how to get the maximum return on your investment for your business by strategically choosing and using the best Social Media Channels available. We will show you best practices, inside tricks and more.

Course outline:

1.    Overview

Ø  Why you should be investing in social media

Ø  Devising your social media strategy

2.    Facebook

Ø  Facebook advertising

Ø  Running a promotion

Ø  Best practice

Ø  Facebook Insights (analytics)

3.    Twitter

Ø  Different tools available online (free and paid)

Ø  How to measure how far your tweets travel

Ø  Hashtags – what are they and when should you use them

4.    LinkedIn

Ø  Optimising your profile

Ø  LinkedIn groups

Ø  Using LinkedIn for advertising

5.    Blogging

Ø  Why your business should have a blog

Ø  Different blogging platforms available

Ø  Using blogs to collaborate with other businesses

6.    Instagram

Ø  Using hashtags

Ø  Giving your photos context

Ø  Free tools available to you

 TO BOOK`:     
Price: Member Rate: €250

Non-Member Rate: €500 The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


Please email Ailish on ailish@mii.ie or call 01 295 2355.

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.