Join us on Wednesday, 20th September for the first Marketing Breakfast of the autumn series.
Michelle Daly Lennon is Senior Brand Manager, Dairygold at Kerry Foods Ireland. Michelle will discuss the journey of repositioning the iconic Dairygold brand focusing on the communications strategy behind the ATL campaign ‘Make a Minute’ which connected with consumers on an emotional level, created a distinct brand personality & solidified Dairygold’s market leading position.
Kerry Foods own an impressive stable household name brands, from Cheestrings, Yollies, Denny and Dairygold. Kerry Foods is part of Kerry Group, world leader in Taste & Nutrition serving the food, beverage and pharmaceutical industries and leading consumer foods with sales in over 140 countries worldwide.
Michelle joined Kerry Foods in 2015 after returning to Dublin from Sydney, Australia where she was responsible for brand strategy & campaign development on a portfolio of food & beverage brands including Pringles, Tabasco, Ocean Spray & Perrier for the Australian & New Zealand markets. Prior to her move to Australia Michelle was responsible for marketing strategy on portfolio of medical brands in Danone Ireland & worked on marketing strategy & execution for confectionary brands in Mars Ireland.
Date:Wednesday, 20th September 2017, from 7.45am to 9.00am (Presentation start at 8.10am).
@IrishMarketers | #MIIMB | @Vizeumireland
Venue: Fire Restaurant, next to the Mansion House, Dawson Street, Dublin 2
Cost: €30 for non-members and €20 for Signed In members (please use using your username and password)
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Refunds will not be issued for non-attendance. Payment is due in advance.
The Marketing Breakfast is sponsored by Vizeum
Vizeum's promise is to drive business value through media for its clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure, ensuring that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. Vizeum has the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.
The Marketing Breakfast is Sponsored By Vizeum