This course has been designed to give hands-on practical training for new and intermediate users of Google Analytics. Using a demo account or your own – you will learn how to utilise Google Analytics to improve the performance of your website.
Thursday 09 November 2017
9:30 AM - 4:30pm
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The Marketing Institute of Ireland
South County Business Park
+353 1 295 2355 Ext 4
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We focus on introducing the core concepts of Google Analytics, and show you how to find and manipulate the most useful data. We take a deeper look at custom reporting and the most useful reports that will give you meaningful insights into your users. We’ll look at real life examples to help put learning into practice. At the end of the day, you’ll have gained an understanding of the Google Analytics interface and valuable skills you can start to use straight away.
What we’ll cover
Introduction to Google Analytics
Key components & terms of digital analytics
Setting up Google Analytics
Google Analytics metrics & dimensions
Using Google Analytics reports
Interpreting the data
Dashboards, shortcuts & alerts
Real time reporting
Effective campaign tagging
AdWords, auto tagging
Understanding and configuration conversions
Setting up goals
Extending Google Analytics
Creating custom alerts & reports
Effective user management
Creating user segments
Sharing you reports
Attribution & multi-channel funnels
Troubleshooting your analytics configuration
Barry Hand – Data & Analytics Expert
Through data-driven marketing, Barry helps businesses measure their marketing activity, determine where the growth opportunities are and then implement a game plan to make it happen. He is a senior-level, digital strategy and eCommerce leader with a blend of marketing and technology experience and expertise.
In each classroom session, Barry draws upon a wide range of development and marketing experience to position Google Analytics within a real-world business and marketing context. He has helped thousands of marketers improve their ability in data through his Google Analytics training courses and the M I I’s Postgraduate Diploma and Msc in Digital Marketing & Analytics.
Date: Thursday 09 October 2017
Time: 9:30am - 4:30pm
Location: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18
Price: Member Rate: €250 and Non-Member Rate: €500 The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Please email Ailish on email@example.com or call 01 295 2355.
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.