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HOW TO WRITE & ASSESS A GREAT CREATIVE BRIEF
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HOW TO WRITE & ASSESS A GREAT CREATIVE BRIEF

 Export to Your Calendar 25/10/2017
When: Wednesday 25th October
9:15am - 1:00pm
Where: The Marketing Institute of Ireland
South County Business Park
Leopardstown
Dublin 18
Ireland
Presenter: Brian Sparks
Contact: Jenny Bishop
01 216 0220


Online registration is available until: 25/10/2017
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How to write & assess a great creative brief

Creative evaluation and guidelines for agency motivation are key skills for companies looking to make sure they are effectively spending their marketing budgets, which obviously means increased accountability.

Key Details

Date:Wednesday 25th October 2017

Time: 9:15am - 1:00pm

Location:The Marketing Institute Office, Dublin 18

 

 

Member Rate: €150 - Non-Member Rate: €250

Description

Briefing the agency is a critical part of developing effective and engaging Market Communications. This half day work shop simplifies this sometimes-complex task.


What We'll Cover
How to write and assess great creative briefs
How valuable great briefs are to agencies
How they should be developed
How they enhance the creative development process


The workshop is ideal for those directly responsible for developing brand and tactical communications and for managing the client and agency relationship.

Course Trainer 

Brian SparksBrian Sparks

Owner, Agency Assessments International

Marketing and Advertising Consultant

Brian started his career with Irish Distillers before moving to Irish International, now part of BBDO. He returned to the client side and worked in Guinness, now Diageo, in Ireland and abroad.
He then took charge of McCann Erickson Dublin. Since joining Agency Assessments International as Managing Partner in 2001, Sparks has numerous agency reviews in Ireland and overseas.

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