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 Export to Your Calendar 07/02/2018
When: Wednesday, 7th February
Where: The Marketing Institute
South County Business Park
Dublin 18
Contact: Jenny Bishop
01 216 0220

Online registration is available until: 06/02/2018
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How To Write & Assess A Great Creative Brief

Ever popular, this workshop focuses on the practical skills of crafting effective agency briefs and how to ensure key messages are clearly defined and communicated. Translating marketing speak into a clear proposition can be challenging and the workshop looks at ways this can be achieved lead to exciting a creative. 
Effective spend of marketing budgets is critical to any business and the guidelines can aid in an improvement in the overall creative process with agencies and greater accountability.

Key Details

Date: Tuesday, 7th February 

Full Day  Course 

Location: The Marketing Institute, Leopardstown, Dublin 18






Member Rate: €250 - Non-Member Rate: €500


Briefing the agency is a critical part of developing effective and engaging Market Communications. The work shop simplifies this sometimes-complex task.

What We'll Cover

• Practical skills of writing and assessing great creative briefs

• The importance and value of great briefs to agencies

• Key skills on how they should be developed effectively

• The importance good briefs play in enhancing the creative development process

The workshop is ideal for those directly responsible for developing brand and tactical communications and for managing the client and agency relationship.


Click register button above or contact Ailish at or 01 295 2355, Ext 4.

Course Trainer

Brian Sparks

Brian Sparks

Owner, Agency Assessments International

Marketing and Advertising Consultant

 Brian started his career with Irish Distillers before moving to Irish International, now part of BBDO. He returned to the client side and worked in Guinness, now Diageo, in Ireland and abroad.

He then took charge of McCann Erickson Dublin. Since joining Agency Assessments International as Managing Partner in 2001, Sparks has numerous agency reviews in Ireland and overseas.

More Info

More information on this course will be available soon. 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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