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NEW: USING INSIGHTS TO GAIN COMPETITIVE ADVANTAGE
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NEW: USING INSIGHTS TO GAIN COMPETITIVE ADVANTAGE

 Export to Your Calendar 24/04/2018
When: Tuesday 24th April
9.15am - 5.00pm
Where: The Marketing Institute of Ireland
South County Business Park
Leopardstown Dublin 18
Ireland
Presenter: Jan Richards
Contact: Jenny Bishop
01 2160220


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This course is now full. Please contact jenny@mii.ie to be added to the cancellation list. The course will be run again as part of our Autumn programme.

Using Insights to Gain Competitive Advantage

The Insights course delves into how marketing professionals can utilise and make sense of the large quantities of data collected by their organisations from their customer bases to aid in gaining competitive advantage.

Key insights can be garnered from the data, relating to consumer behaviour and future trends and be used to ensure the business adopts a data-driven decision approach.

Key Details

Date: Tuesday, 24th April 

Time: 9.15am - 5.00pm

Location: The Marketing Institute, Leopardstown, Dublin 18

 

 

 

 

Member Rate: €250 - Non-Member Rate: €500

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Description

This one day course will focus on data, analytics and insights and how marketing professionals can overcome internal challenges and gain buy-in across the business to action and implement data insights.

What We'll Cover

 

• Data and Analytics – the importance of understanding exactly what you require and to ask the right questions

• Insights – how to extract insights from the data. An in-depth view on the best methods for gathering and harnessing data to drive powerful customer insights which leads to better business decision-making

• Key skills on how they should be developed effectively

• Storytelling – how to build a compelling story from insights and to use infographics to illustrate and bring them to life, what are the best storytelling methods and approaches that can be used to tell and sell the data story and insights into story management

 

Industry Case Studies:

Alina Ui Chaollai

‘Brand, Communications & Media’, Alina Uí Chaollaí, Marketing Director, Largo Foods

 

Mark Walsh

‘Researching and Identification of key Brand Benefits ’, Mark Walsh, Customer Insights Manager, KBC

 

Alina Ui Chaollai

‘Customer Experience’, Michelle McLoughlin, Head of Consumer Insights & Analytics, Aer Lingus

 

TO BOOK

Click register button above or contact Jenny at jenny@mii.ie or 012160220.

Course Trainer

Jan Richards

Jan Richards

Head of Insights Planning, Dublin Airport Authority

Passenger growth at Dublin Airport 2015-2017 has increased by over three times the European average, and every month currently is the busiest on record. Jan is responsible for managing the significant Dublin Airport Insights & Research programme, including monitoring future customer and passenger trends, passenger tracking, continuous CX improvement programme & research feedback, and developing brand positioning strategy & measurement. She is proud of her contribution to Dublin Airport’s continuous improvement programme that since 2006 has resulted in the airport moving from bottom 3 to top 3 performers within its category in the Airports Council International Customer Satisfaction Index. 

Jan speaks regularly at international brand, research, innovation and CX conferences in London and abroad and has significant tourism experience having worked in brand, communication and segmentation development with Bord Failte and Tourism Ireland. Jan worked in advertising in London, Budapest and Dublin for 16 years; she was Client Director of DDB Budapest and Planning Director of Owens DDB in Dublin, and lectures in insight development, research, marketing and communications.

Book now

Click register button above or contact Jenny at jenny@mii.ie or 012160220.

 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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