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DAIRYGOLD, MAKING AN IRISH ICON MATTER
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DAIRYGOLD, MAKING AN IRISH ICON MATTER

Michelle Daly Lennon, Dairygold at Kerry Foods will discuss the strategy behind the ‘Make a Minute’ campaign on Wed, 20th Sept in Fire.

20/09/2017
When: Wednesday, 20th September 2017
7:45am to 9:00am
Where: Fire Restaurant
The Mansion House
Dawson Street, Dublin  2
Ireland
Presenter: Michelle Daly Lennon, Dairygold
Contact: Dillon Branagan
+353 1 2160153

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Overview

Michelle Daly Lennon, Dairygold at Kerry Foods will discuss the strategy behind the ‘Make a Minute’ campaign.

Key Details

The Marketing Brekfast Series - Dairygold, Making an Irish Icon Matter

Date: 20th September 2017

Time: 7:45 AM to 9:00 AM

Location: Fire Restaurant

Member Price: €20     -  Non-Member Price: €30 

Join us on Wednesday, 20th September for the first Marketing Breakfast of the autumn series.

Michelle will discuss the journey of repositioning the iconic Dairygold brand focusing on the communications strategy behind the ATL campaign ‘Make a Minute’ which connected with consumers on an emotional level, created a distinct brand personality & solidified Dairygold’s market leading position.

Kerry Foods own an impressive stable household name brands, from Cheestrings, Yollies, Denny and Dairygold. Kerry Foods is part of Kerry Group, world leader in Taste & Nutrition serving the food, beverage and pharmaceutical industries and  leading consumer foods with sales in over 140 countries worldwide.

Speaker Information
  Michelle Daly Lennon 
Senior Brand Manager - Dairygold 
Kerryfoods Ireland

Michelle joined Kerry Foods in 2015 after returning to Dublin from Sydney, Australia where she was responsible for brand strategy & campaign development on a portfolio of food & beverage brands including Pringles, Tabasco, Ocean Spray & Perrier for the Australian & New Zealand markets. Prior to her move to Australia Michelle was responsible for marketing strategy on portfolio of medical brands in Danone Ireland & worked on marketing strategy & execution for confectionery brands in Mars Ireland.

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