Why ‘Invisible’ Matters:
Why understanding internet culture is essential to connecting with today’s 18-35 year olds.
To understand youth culture today is to understand internet culture.
As the dark web continues to grow and new codes of internet behaviour emerge built around the anonymous, invisible user, Thinkhouse has identified two distinct internet cultures emerging - a mainstream, visible culture designed around the visible self, and a counter-culture, ‘an invisible culture’ designed around the invisible self.
Join Jane Mc Daid, Thinkhouse’s Founder and Creative Innovation Officer, and Claire Hyland, Head of The Youth Lab, Thinkhouse’s Insights, Strategy & Planning division, for an Insights Breakfast on October 3rd at Thinkhouse as they introduce this new phenomenon and translate these new behaviours into recommendations that can help brands engage with youth audiences in a more relevant way.
Jane McDaid is the Founder and Head of Creative Innovation of THINKHOUSE, the youth marketing agency. With offices in Ireland and the UK, Thinkhouse is single-minded, super focused and fully committed to helping brands understand and connect with 18-35 year olds.
In April 2016, Thinkhouse was listed as one of the “World’s Leading Independent Agencies” by Campaign magazine.
In August 2016 McDaid was listed as one of the ‘Innovator25,’ a Holmes Report list of marketing leaders in EMEA that are ‘Reshaping influence and engagement in an era of dramatic marketing and communications disruption.’
Under McDaid’s leadership, Thinkhouse has hugely influenced the agency landscape with its fast evolving, insight-led, innovative, social-centric, creative culture. McDaid’s unapologetic style, and vision sets her apart from traditional marketeers as she embraces an anti-agency stance on many issues such as ‘awards,’ ‘agency structures’ and workplace culture.
Claire Hyland heads up The Youth Lab, Thinkhouse’s Insights, Strategy and Planning division, with the mission to honestly represent young people and decode youth culture, translating insights into strategies that help clients such as Expedia, Unilever, HEINEKEN Ireland, Electric Ireland and LR Suntory future-proof .
With over 15 years experience in marketing, Claire previously held senior strategy and brand planning roles in agencies in London, New York and Dublin, helping global innovation and marketing teams to re-align their business strategies to embrace 'the connected consumer'. Her passion is helping clients see beyond what is already present, and using insight, logic and creativity, develop roadmaps to unlock growth.
@IrishMarketers | @thinkhouseIE
Date: Tuesday, 3rd October 2017
Time: Registration & refreshments from 8.00am - Presentations from 8.20am to 9.30am
Venue: Thinkhouse, The Annex, 8, Fumbally Lane, Dublin 8
Cost: €30 for non-members and €20 for Signed In members (use your username and password)
*Jane, Claire and the Thinkhouse team will be available after the event for any questions.
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Refunds will not be issued for non-attendance. Payment is due in advance.
Host By: Thinkhouse
Thinkhouse is a youth marketing agency with offices in Ireland and UK. We’re single-minded, super-focused and fully committed to helping brands understand and connect with 18-35 year olds. We love working with like-minded brands that let us do bold work that delivers with impact.
Thinkhouse has an insights, strategy and planning division called The Youth Lab, a multi-disciplinary Creative Team, as well as Activation services including; a Content Studio, a Design Studio, Copy-Writing team, a PR team, an Advocacy Team and Events Team. In 2005 Thinkhouse launched ‘The Love Network’ – it’s global Peer To Peer management system and global youth network.
With a growing team in Dublin and now, firmly established in London, the agency works with some of the world’s biggest brands such as William Grant & Sons (Global), MISSGUIDED (Global); Heineken Ireland (Heineken; Orchard Thieves, Desperados, Coors Light; Tiger); Unilever (Sure, Magnum, Dove; Ben & Jerry’s and more); innocent, Deloitte, Bank Of Ireland, Electric Ireland + ESB, and more.