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Marketing Executive

Organization: Sunway Holidays
Date Posted: 11/04/2018
Date Needed: 20/04/2018
City: Dun Laoghaire
Location: Dublin
Country: Ireland
Primary Category: Sales & Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 3-5 years

Description & Details

Marketing Executive 


Sunway Holidays, Irelands Multi award winning Holiday Company are seeking applications for a Marketing Executive.

The ideal candidate should have a passion for marketing, be able to work on their own initiative and enjoy working in a fast paced environment. Working as part of a team, you will assist in the development and implementation of all marketing strategies. You will support the sales and marketing team in all areas of marketing, suggest new ideas that will attract new customers, both online and off line such as promotions and competitions. You will provide full administration support to the marketing team.


Advertising & Marketing

·         Assist with the booking in of all advertising

·         Liaise with in house designer for creation, execution and sign off on all advertising and marketing collateral

·         Place adverts in print media, radio and sign off on proofs

·         Assist with radio campaigns from planning and script writing to execution

·         Assist with controlling budgets

·         Liaise with printers and suppliers

·         Creation of marketing material for travel trade partners

·         Creative writing and preparation of marketing content

·         Monitor KPIs to measure campaign effectiveness

·         Identifying partnership brands for marketing collaboration

·         Planning, creating and implementation of competitions across all platforms

·         General marketing administration

o   Promoting & managing travel trade incentives

o   Sourcing prizes for competitions

o   Promotional stock management

o   Invoicing and filing

o   Competitor analysis reports

·         Any other duties relating to advertising


Online Marketing / Social Media

·         Prepare online reports / google analytics

·         Creation of content, planning and execution for online and social media campaigns

·         Assist with content creation and coordination for email marketing campaigns of newsletters

·         Provide advice and support to make sure content on our various platforms (brochures, newsletters, videos etc.) are meaningful and effective to our brand

·         Providing updated content for – (i.e adding press releases, testimonials and articles etc.)

·         Updating Sunway content on partner websites

·         Developing Sunway Blog content

·         Any other duties relating to online/social media

·         Must have sufficient knowledge of managing Facebook, Instagram and Twitter accounts


Event planning

·         Assist with all trade and consumer shows and events

·         Assist with booking and planning all aspects of events

·         Assist with the planning and creation of content for flyer/ leaflets for events

·         Set up and take down of stands at various trade shows

·         Develop and maintain database of suitable event locations and venues including  up to date costing and contacts

·         Any other duties relating to trade shows and events  


Database Management

·         You will be responsible for keeping our databases up to date by adding and cleaning the database as and when required and using them in an efficient and profitable manner

·         Control and manage customer loyalty forms from events



·         Prepare power points and marketing proposals

·         Prepare and collate reports for campaigns

·         Introduce new marketing activity ideas

·         Work on various styles and themes with in house designer



·         Assisting with day to day PR enquiries, sending out press releases, liaising with journalists.

·         Assisting with collating images for journalists and other ad hoc requests.

·         Liaising with journalists and product managers on potential press trips

·         Planning and booking travel arrangements for press trips

·         Providing relevant content for maximum media coverage



·         Minimum 3 years’ experience working in a marketing role

·         Diploma or Degree in Marketing or similar Business discipline

·         Proficient in Microsoft office

·         Experience in using Google Analytics and Google Adwords

·         Strong understanding of Social Media management

·         Preferable: Adobe Photoshop, Mailchimp (or similar newsletter software)

·         Good understanding of market research

·         The ability to analyse data and spot trends


The ideal candidate for this role

·         Excellent communication and people skills

·         Team player

·         Eager to learn

·         Creative and commercial awareness

·         Confident with strong organisational and follow up skills 

·         Interest in travel and media and marketing in Ireland across the board

·         Strong eye for design and have interest in current trends

·         Capacity to work under pressure

·         The ability to multi task and switch between duties

·         Positive attitude and strong work ethic

·         Thrives working in a fast paced environment

·         Must be flexible to work in a constantly changing environment with occasional requirement to work outside of office hours and in alternative locations

How to Apply / Contact

Please send your CV and cover letter to

Location: Dun Laoghaire

Salary: Negotiable depending on experience

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