Marketing Account Manager
We are actively seeking a dynamic Marketing Account Manager to develop and implement integrated marketing strategies for a programme of varied events across the calendar year.
Main Duties and Responsibilities
To create dynamic marketing campaigns that support marketing and PR objectives
To execute and implement agreed Marketing plans across all traditional and digital media channels that support marketing and PR objectives
To assimilate material and produce well-written and thoughtful strategies, plans and copy to the highest standard of English.
To work effectively and within budget and deliver all deadlines .
Managing relationships with producers, marketing agencies and design and print company’s.
To source and deliver all elements for all agreed marketing campaigns on time and within budget.
To plan, negotiate and book marketing campaigns across: print/ radio/ TV/ outdoor/ online/ digital platforms.
To plan, devise and fulfill direct mail and e-zine campaigns.
To manage existing and develop key media relationships with a strong focus on broadcast media.
To pro-actively track sales and monitor campaign progress on an ongoing basis.
To oversee digital campaigns to tie in with overall PR message with a focus on social media.
To maintain & update BGET’s online presence including website, social media and other digital platforms and media.
To evaluate & analyse the effectiveness marketing strategies.
To work closely with PR and Marketing contacts from each event and generate reports for each show.
To promote and achieve audience development.
Carrying out other tasks that may arise.
Qualifications and Requirements
- Ideally 4/5+years plus experience in a PR/ Marketing/ Communications role
- Entertainment Industry and marketing Experience an advantage
- Ability and Desire to work as part of a team
- A passion for marketing and the arts/ entertainment industry
- Relevant Third Level Qualification or Equivalent
- High level of proficiency in Microsoft Excel
- Excellent written/ oral and communication skills