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Membership Benefits

Join Ireland’s Professional Body of Marketers

The Marketing Institute is the professional body for Ireland’s marketing people, in operation since 1962. By becoming a member, you give yourself the ultimate competitive advantage to perform at the highest level – through access to a wide range of practical marketing knowledge, cutting-edge upskill training programmes, and from networking opportunities with marketing peers throughout the country.

Membership of The Marketing Institute is a statement of your true marketing professionalism. We also have a set of additional benefits for members, as below.

For general queries or to renew your membership, please contact Rose on 01 2160158 or email

Members! We have partnered with Avis, to bring members of the Marketing Institute an exclusive offer of 20% off car rental in Europe. Find out more information here.

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  • Content
    Unlimited access to the Marketing Institute of Ireland Insights Hub
    • Exclusive regular industry trends updates from the Marketing Institute’s official newsletter.
    • Promotional opportunities for your organisation through content sharing within the member network.
    • Access to exclusive online library of the latest marketing reports, news, and trends.
    • Regular updates on key issues affecting marketers in Ireland.
    • Over 50 FREE online presentations and webinars annually.
    • Access to exclusive interviews with industry leaders from Ireland and abroad.
    • Downloadable toolkits and templates.
  • Community
    Become a part of Ireland’s Professional Marketing Community
    • 50+ opportunities to engage with industry leaders and peers at events and networking opportunities.
    • Regular industry specific networking events at special rates.
    • Networking opportunities with other members (through facilitated online groups).
    • Build your own marketing network in our new Member Connect system.
    • Network with key marketers – discuss research relevant to marketing today.
    • Priority access and special rates to Ireland’s premier marketing events, e.g. DMX
    • See key marketing campaigns and initiatives receive due recognition at the annual All Ireland Marketing (AIM) Awards.
  • Career
    Elevate your Marketing Career to the Next Level
    • Cost-effective professional development and life-long learning opportunities.
    • Discounted rates for job advertising for all members.
    • Accelerate your career with our high quality training, access to the latest tools and insights and exposure to cutting-edge thinking.
    • 5+ FREE online courses and webinars.
    • Membership gives use of designatory letters MMII after your name.
    • Strengthen your skillset through our training and development programmes.
    • Increase your visibility to recruiters and potential employers through your members profile.
  • Through the All Ireland Marketing Awards, MII provides a great platform to recognise the talent and contribution of marketing people.

    • April Redmond, Kerry Foods
    • April Redmond, FMII,
    • Chief Marketing Officer, Kerry Foods  
  • MII’s MSc in Digital Marketing and Analytics at DIT gave me access to the latest digital trends and innovative thinking. Informative tutors coupled with content-rich lectures have provided me with a career springboard.
    • Carl Kane
    • Carl Kane, MMII,
    • Marketing and Customer Analytics, Bank of Ireland
  • Conferences and seminars from MII provide a platform to share and learn about what’s trending in marketing.

    • Margaret Colton
    • Margaret Colton, MMII, 
      Head of Food Marketing, Dunnes Stores
  • With marketing evolving so quickly, MII’s events, intensive training courses and concise news updates for members are vital to staying ahead.

    • Sharon Walsh
    • Sharon Walsh, FMII,
    • Marketing Director, Heineken Ireland, FMII
  • MII provides marketing professionals with essential information and insights on trends, changes and opportunities for Irish businesses.

    • Russell Keating
    • Russell Keating, MMII,
    • Senior Sales and Marketing Manager, Sony Mobile Communications
  • Membership of the Marketing Institute offers an environment where we can learn from, and share with, peers from other industries and market sectors.

    • Roma O'Conor, McDonald's
    • Roma O’Connor, MMII,
    • Head of Marketing, McDonald's

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