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Board

 

Meet The Marketing Institute’s Board of Directors, a body of suitably experienced business and marketing leaders who together carry fiduciary and governance responsibilities, and a duty to protect the interests of the Institute.


With almost two decades experience in the marketing profession, David Field has established his career with top brand names. Most recently as marketing director with luxury retailer Brown Thomas, he had previously led the repositioning strategy at Eason where he was head of marketing, ecommerce and innovation. Under his guidance, Eason transformed and modernised as the almost 200 year old brand introduced a loyalty programme, online initiatives and a rebrand across the business. Prior to that, David was director of retail operations and marketing at Fresh, the good food market. He has also worked with Glanbia and spent a significant period with Superquinn in a number of positions across project management, category management and business development. David holds a Postgraduate Diploma in Entrepreneurial Studies from Smurfit Business School and a Bachelor of Arts degree from University College Dublin.


Jonathan Forrest is CEO of Huskies, the creative communications agency he co-founded in 1999. Under Jonathan’s leadership, the firm has grown to become Ireland’s leading full service digital agency, with offices in Dublin and London, and 50 specialists deployed across strategic planning, client service, media innovation, creative design and technology, serving clients such as AIB, Diageo, Open University, Doyle Collection, and Liberty Insurance. Jonathan is committed to educating and empowering graduates to shape the future of marketing communications, and he lectures on a number of postgraduate marketing programmes at Dublin Institute of Technology. Earlier in his career, he worked as Account Executive and then Account Manager at Dimension. He then spent a period as Account Director at Marketing Network. Jonathan has a degree in Philosophy from University College Dublin.


Colin Gordon is CEO of Glanbia Consumer Foods, the innovative dairy supplier with leading brands including Avonmore, Premier, Kilmeaden, Golden Vale and Dawn in grocery categories including milk, cream, cheese and soup. He has extensive experience in fmcg, including a period with C&C, the drinks and snack food company, where he held a number of roles including managing director of C&C Ireland. Colin founded and chaired for five years Bord Bia’s Brand Forum, and he is a board member of Bord Bia’s consumer foods board, and chairman of IBEC’s Food and Drink Industry Group. Colin has served as president of appeals for the Irish Grocers Benevolent Fund where he is vice-chairman, and has worked on a number of advisory groups looking at the role of industry and agri-food in the wider societal context. Colin went to Trinity College Dublin and University College Dublin, where he earned BBS and MBS qualifications.


PAULA MURPHY, NON-EXECUTIVE DIRECTOR (chair)

 Paula Murphy is a seasoned marketing professional who has been to the fore of major brand developments through her career. She currently carries responsibility for brand operations at Vodafone Ireland, the leading mobile company with 2.4 million customers. Paula was previously Group Marketing Director at Independent Newspapers where she managed iconic brands such as the Irish Independent, Evening Herald and Sunday Independent. Prior to that, Paula was Commercial Manager with Superquinn where she was instrumental in strategic business change. Previously, as Marketing Manager with Kerry Foods she played a key role in their development into a consumer foods powerhouse, managing one of Ireland’s best-loved brands, Denny. Paula was awarded Fellowship of the Institute in 2008. She is a graduate of the College of Marketing and Design and holds a BSc in Management from Trinity College, Dublin.


Geraldine O’Neill is a marketing communications specialist with over 20 years experience at senior level with an eclectic mix of global and domestic brands. She has a proven track record in building, directing and delivering award-winning marcomms programmes that have resulted in strong commercial success. In 10 years with Edelman, the world’s largest independent PR firm, she was deputy managing director of Edelman Dublin and she worked at global level as Head of the European consumer business, including responsibility for the relationship with Shell, which entailed overseeing the work of Edelman offices across 16 markets. Geraldine was awarded Fellowship of the Institute in 2009. She played a key role in developing the Institute’s Marketing@Night event series concept which proved very successful. Geraldine holds a Bachelor of Arts degree and a Masters degree in Communications from NUI Galway.


An economist by training, Gerard O’Neill is chairman of the market research firm Amárach Research, and a fellow of the Marketing Institute. He is a graduate of the London School of Economics and was previously business planning manager at An Post. He leads the strategic consulting practice in Amárach, working with senior management teams to create resilient strategies for the future. Gerard was appointed a member of the National Statistics Board in 2014, which is responsible to government for developing its statistical strategy. He has served as a director of the Irish Internet Association and was previously chairman of the Marketing Society. Gerard was also a co-founder of Hireland.ie, the job creation initiative. He writes the popular blog Turbulence Ahead, and his book, 2016: A New Proclamation for A New Generation, is published by Mercier Press.


Páraic O’Toole is Chief Executive Officer of Automsoft, one of the world’s leading leading time series database and analytics solution providers, with offices in Ireland and the US. He previously worked with Cambridge Technology Partners where he was Vice President of e-Business Consulting for Western Europe. Prior to that, he was a founding partner in Picus, an international strategy consulting firm which focused on the European financial services industry. Páraic co-founded Picus after leaving Lifetime Assurance, the life and investment arm of Bank of Ireland where he held executive roles as Head of IT, and Head of Marketing and Corporate Development. Páraic was a member of the Executive Council of the Irish Software Association, and spent ten years on the Board of the US-Ireland Alliance, a non-profit which runs amongst other programmes the Mitchell Scholarships. He is a board member of Tearfund Ireland.


Vincent Scanlon is managing director and owner of B2B Signs and B2B Print, twin businesses that he established in Cork over a decade ago to help customers communicate their brand most effectively. The integrated signage and print businesses enable an end-to-end offering, through design, manufacturing and installation, and customers include many of Ireland’s largest companies and public sector organisations as well as SMEs. Vincent’s early career was spent in Dublin where he progressed through a number of management accounting roles, leading to qualification as a CIMA CGMA accountant. Convinced of the centrality of marketing to business success, Vincent is a former chairman of the Marketing Institute of Ireland’s branch in Cork, and his contribution to the work of the Institute over a number of years helped to build the branch into a strong and successful entity.


TOM TRAINOR, EXECUTIVE DIRECTOR / CHIEF EXECUTIVE

Prior to his current executive directorship, Tom Trainor held global revenue responsibilities with Trintech Technologies as executive vice president, and with Kindle Banking Systems as international sales director. Before that he was sales director with consultancy firm Cambridge Technology Partners in New York. A languages honours graduate with postgraduate qualifications in international marketing, he holds an International Executive MBA from Smurfit Business School at UCD, where he also completed the Diploma in Corporate Governance. He was awarded the Dip.IoD Diploma in Company Direction by the Institute of Directors in London, and he has completed an executive programme at Harvard Business School. Tom was awarded fellowship of the Chartered Institute of Marketing, in addition to granting of Chartered Marketer status. He has served as a member of the board of the European Marketing Confederation. 


Rosita Wolfe is Head of Marketing at the National Concert Hall, and she has positioned Ireland’s most popular venue as an international leader, evidenced by awards in marketing, PR, internet and customer service. Rosita twice led the NCH to wins at the All Ireland Marketing Awards. She previously worked with Eircom as a market analyst in the mergers and acquisitions team, moving on to work in international marketing for Eircom’s operations. She has published a number of papers in the fields of marketing, communications and sponsorship, and has presented at a range of international conferences. A first class honours marketing graduate of DIT, Rosita also holds a Masters in Commerce from University College Dublin, and she holds the Graduateship of The Marketing Institute of Ireland, where she was awarded Marketing Graduate of the Year. She is also a member of the Board of Directors of the charity DEBRA Ireland. 


 

 

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