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MSc in Digital Marketing & Analytics



Student Profile 

This part-time MSc programme has been developed to suit experienced marketing professionals with significant experience. Throughout the course you will be on a journey towards greater understanding of all aspects of digital marketing, broaden your skill-set and develop a strategic overview of the discipline.


Duration:    16 months

Schedule:    Part-time

Starting:    September 2016

Fees: MII Member    €11,750,000 

Fees Non: MII Student:    €12,750


The Marketing Institute of Ireland is offering two scholarships for this programme, each worth €4,000 towards the course fees. The deadline for scholarship applications is 31 July. Contact us for further details of how to apply for a scholarship. 

 What will I become an expert on?

A combination of lecturers from the academic world and those with practical industry experience will bring you a fully rounded learning and development experience

1                                                          Metrics & Analytics

2                                                          Strategy

3                                                          Communications

4                                                          Consumer Behaviour & Research

How will my career benefit?

The programme will support and help you in your career development, bringing you to the next level and opening up new and exciting career opportunities across many industries.

Companies such as Oracle, Google, LinkedIn, Research Exchange, EuropCar have employed graduates of the programme



Applicants should hold: 

2.1 honours degree in a business discipline AND minimum 2 years experience in a marketing role,


2.1 honours degree in a non-business discipline AND minimum 4 years experience in a marketing role.

Other applicants will be considered based on exceptional background and aptitude, so if you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

Note: This executive masters programme is for experienced marketing practitioners, and is NOT suitable for recent graduates who have yet to acquire significant professional experience. 




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