Renew Membership | Print Page | Contact Us | Sign In | Register
Masters - Digital Marketing & Analytics

MSc Digital Marketing & Analytics

If you are planning to get serious about Digital Marketing and lift your career in 2016, contact or 01-402 7151 to discuss this masters programme.
Apply Now


This fully-accredited part-time MSc in Digital Marketing & Analytics programme is the standard-setter in the market, and it’s designed for up and coming qualified professionals.

This programme is operated by the Marketing Institute of Ireland, in partnership with Dublin Institute of Technology (DIT).

As an executive masters degree, this intensive programme offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics, and it’s designed to serve as a vehicle for career acceleration and transition for participants.

Lectures take place two evenings a week at the Faculty of Business, Dublin Institute of Technology, Aungier Street, Dublin 2.

This intensive MSc is condensed into 16 months – a real benefit! 2 semesters, 1 summer school, and 1 real-life digital marketing consultancy project involving some serious data analytics.

Recognising that Digital Marketing is a core marketing competency and not a bolt-on activity, this Master’s Degree is built upon four major marketing pillars: (1) Metrics and Analytics, (2) Strategy, (3) Communications, and (4) Consumer Behaviour & Research.

Delivered by specialist practitioners and researchers, this MSc is intensive, comprehensive and leading edge. You will be challenged! See the course outline below:

DIT Masters in Digital Marketing & Analytics
Awarded by DIT

Awarded by DIT


The Marketing Institute of Ireland’s MSc in Digital Marketing & Analytics is a Level 9 Award on the National Framework of Qualifications (NFQ) and the award is made by Dublin Institute of Technology, a member of the European University Association.

An important note on accreditation: As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with DIT, Ireland’s largest marketing educator, to create and jointly operate this MSc. Accreditation speaks to a sense of public trust, as well as to professional quality. It’s especially important in the fast-developing area of digital marketing. Accreditation assures our students that the programme is engaged in continuous review and improvement of its quality, that it meets documented standards, and that it is accountable for achieving what it sets out to do.



(1) Develop and implement effective strategies in a digital context – e.g.  mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
(2) Plan, implement, evaluate and report on a substantial digital marketing project
Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness

(3) Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
(4) Understand and segment digital consumers and predict future behaviours
(5) Leverage consumer interaction and engagement
(6) Apply KPIs and develop dashboards at campaign and enterprise level
(7) Add value and digital leadership to their organisation

©2016 The Marketing Institute of Ireland CLG. All rights reserved.