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The Marketing Institute recognises excellence at every level, and so we have introduced a Member of the Week Series, featuring some of our most esteemed colleagues.
SIOBHAN LAVERY, MD, ICAN
At aged 35, Siobhan Lavery became the youngest female to be appointed MD of an advertising agency in the Irish market. Her career in ICAN began as an Account Executive in 2000. She became Account Manager a year later and after a year out to travel the world, resumed work as an Account Director. She was keen to look further afield and set about targeting the UK market. The UK gave her real insight into how to do and sell digital well and reinforced her opinion that digital was here to stay. At 30 she became Business Development Director in charge of meeting agency targets and growing the business. At 33 she became Deputy Managing director and two years later was appointed Managing Director.
She has witnessed the emergence of digital media, the dot come bubble bursting, the market highs of the Celtic Tiger, the market lows that followed and the unprecedented growth of digital - a media that she has an unwavering passion for. During this time, she has been a key player in the Irish digital industry, relentlessly driving the digital agenda whilst always being at the heart of ICAN’s continued commercial and business growth. She continues to empower many of Ireland’s leading brands, strengthening their presence and growing their business in what has become a digital world. In late December 2014, she opened the doors to the next chapter in ICAN’s growth; an NI office nestled in the Cathedral Quarter in the heart of Belfast.
ICAN is Ireland’s leading, digital first advertising agency. Their impressive client list boasts major brand names including permanent tsb, Ryanair, 123.ie, Tesco, RTE, C&C and Linwoods.
Siobhan holds a Bachelors Degree from UCD and a Masters Degree in International Marketing and German from DIT.