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MII Marketing Salary & Employment Sentiment Survey 2015

This report is the results of the 2015 Marketing Salary Survey jointly executed by The Marketing Institute of Ireland and Alternatives. This is the most substantial survey of its kind ever carried out in the Irish marketing profession and with 1020 respondents; the level of participation has been exceptional.
Executive Summary

We’re delighted to share the results of the 2015 Marketing Salary & Employment Sentiment Survey run by the Marketing Institute of Ireland in partnership with the Alternatives Group. This partnership has allowed us reach out to the broad marketing community and get the views of over 1,000 marketers this summer.

The survey is the most substantial one of our profession and serves as your ultimate go to guide. It not only establishes salary benchmarks by sector but also provides valuable insight into overall market and marketing sentiment from those that are closest
to customers, the marketers.

In terms of results, we’re delighted to note, for the second year running, a dynamic and evolving marketing sector, significantly improved market conditions and sentiment and this is reflected in the positive feedback and future outlook of our respondents.


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