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The Irish Marketing Report 2015

This report will walk you through predictions and areas of growth or decline in marketing for 2015 and what will change from those of 2014.

The theme of this years inaugural report is, ‘leading growth’. As marketers, we work tirelessly to validate marketing as a viable and core driver of business growth. In today’s consumer-driven world, it is evident that marketers not only have a place at a boardroom level, but with new analysis tools and predictor models, they are becoming the driving force of organisational growth. It’s because of this marketing force, that more CEO’s of the future will come from a marketing background and 2015 will be the year for marketers to take a step up.

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Contents

  • THE IRISH MARKETING REPORT 2015

    • ECONOMIC OUTLOOK
    • 2014 THE YEAR OF THE BRAND
    • 2015 THE YEAR OF THE EXPERIENCE
    • 2014 A REVIEW OF MOBILE
    • MOBILE – WHAT TO EXPECT IN 2015
    • A FUNDAMENTAL SHIFT IN THE WAY ADVERTISING AND THE INTERNET WORKS
    • THE COOKIE HAS CRUMBLED
    • MICROPERSONALISATION DATA
    • SOCIAL MEDIA INFLUENCE: A NEW EDGE ON CROWDSOURCING
    • LIVE SOCIAL COMMERCE
    • THE INTERNET OF THINGS
    • THE DEATH OF SEO
    • CONTENT REIGNS KING
    • MARKETING IS LEADING GROWTH
    • MARKETING JOB TITLE 2015
    • 2015 EXPERIENCE DESIGNER…
    • MARKETING SALARIES 2015
    • SUMMARY: THE FUTURE OF MARKETING IS LIMITLESS
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