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Opportunities For Irish Marketers From The Edelman Trust Barometer

This is the post entry and where the first paragraph would go.

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Going Native – The Benefits of Native Advertising

This week, Sing! begin to dissect exactly what native advertising is, how it works, as well as who uses it, and why.

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The Use Of Video In Social Media

Video has been the absolute golden child for social media content over the past 18 months. However make no mistake that when producing video content there are major factors...

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Strong Consumer Economy Growth Back To 2007 Levels - Latest CMM

New findings from the quarterly Consumer Market Monitor (CMM), published today by The Marketing Institute of Ireland and UCD Michael Smurfit Graduate Business School...

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Digital Customer Experiences: Can Machines Make An Emotional Connection?

Customer experience includes those experienced through a digital interface. Researching a product online, using a mobile app to find a store’s nearest location...

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The Marketing Institute & Edelman Social Media Survey

The Marketing Institute of Ireland and Edelman Ireland have partnered to produce the 2nd Annual Social Media Survey.

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Mintel's European Trends 2016 - An Overview

Bright and early on Thursday, 21 January, 2016, Mintel’s Senior Trends Consultant, Richard Cope, delivered a talk on Marketing Trends for 2016, at a Marketing...

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Q&A With Onside - Sponsorship In 2016

Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique...

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The Importance Of ‘Why’ In Brand Storytelling

Whilst doing some research this summer I was struck by how much of marketing had got lost in an abyss of bland content. It appeared to me that in a race to embrace...

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Review of Who Won The Rugby World Cup 2015?

3 in 4 marketing professionals in Ireland named “official” sponsors rather than “non-official” tournament sponsors of the 2015 Rugby World Cup in England...

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How To Make Your Weekly Marketing Meetings Count

It’s crazy how every day brings its own list of tasks, challenges, and opportunities. You come in with a list, and end with a bigger list...

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Consumers Are Not Responsible For Your Brand, You Are

It’s official, brands have lost the run of themselves. And to be honest, we are all to blame. For too long, we have all been guilty of overestimating the role brands...

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Highlights From The CMO Summit 2015

View Christian Purser, Interbrand London; Vanessa Hartley, Google; Martin Thomas, Dissident.biz; Jon Woods, Coca-Cola; and Meabh Quoirin, The Future...

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Demystifying Gamification: 6 Steps To Success for SMEs

Here are 6 steps to successfully apply gamification to your SME marketing activities. Define Business Targets, Define Core Challenge and Core Fiero, Add...

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Marketing Institute Highlights from 2015

Six new fellowships of the Institute were announced in December to April Redmond, Tom Kinsella, Lisa Browne, Liam McDonnell, Sharon Walsh and Nicky Doran...

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