MSc Digital Marketing and  Innovation

Reach your full potential with the power of problem solving in our new cutting-edge MSc programme. Providing a wide-ranging and agile education in the rapidly changing world of technological development, our MSc programme will empower you to leverage new technologies to transform your career trajectory.

Designed for mid-to-senior-level marketing professionals and delivered in partnership with TU Dublin, our MSc will equip you with the tools to turn insights into action and make incisive decisions to accelerate both business growth and personal development.


What will you achieve?

At the forefront of real-world research and applied knowledge, we are fiercely passionate about the power of digital marketing and innovation to create next-generation careers and marketing practices. Our MSc will empower you to:

  • Design and action analytics-guided digital marketing strategies based on leading-edge research and evidence
  • Develop compelling business cases for digital marketing investment using industry-endorsed data visualisation tool Tableau and predictive analytics tool Python
  • Interweave and deploy insights from measurements of marketing effectiveness
  • Align digital marketing strategies to real customer needs and optimum customer experience expectations
  • Sharpen critical data-driven decision making skills to ensure evidence-based investment in organisational strategic digital marketing implementation


Who is our MSc for?

Our MSc is designed for marketers passionate about the power of analytical assessment, data-driven decision making, insight generation, and measurement to create real impact in their career and their industry. For mid to senior level professionals at stages 3 and 4 on our marketing specific competency framework, this Level 9 award on the National Framework of Qualifications is a statement of authority and expertise in the tools and tactics of realising dynamic digital marketing strategies. Plus, you can avail of discounted fees, access to industry-leading events, and transformative networking opportunities by joining our community as a member of MII.

Programme code: TU354


Who to Contact?

Email, if you want to learn more


*MSc Digital Marketing and  Innovation 

  • Marketing Analytics 
  • Strategic Marketing  
  • Data Protection & Privacy for Marketers 
  • Innovation
  • Sustainability Leadership 
  • Integrated Marketing Communications 
  • Consumer Insights 
  • UX & Design Thinking 
  • Dissertation 
  • Management Consulting Project 
  • Research Methods 

This MSc programme consists of a number of core, shared and elective modules. 




Marketer Pathways Competencies

Marketer Competencies

  • Integrated Analytics
  • Digital Marketing
  • New Product Development
  • Research
  • Strategic Marketing
  • Marketing Strategy

Business Competencies

  • Planning & Prioritisation
  • Organisational Awareness
  • Decision & Judgement


People Competencies

  • Relationship management
  • Negotiating
  • Influencing

Entry Requirements

Applicants for this rigorous MSc programme should hold:

2.1 honours degree in a business discipline AND minimum 2 years professional experience in a marketing-related role


2.1 honours degree in a non-business discipline AND minimum 4 years professional experience in a marketing-related role.

Other applicants may be considered based on exceptional background and aptitude. If you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

If you do not fit the criteria, check the Postgraduate Diploma in Management & Marketing.

MII // TU Dublin Partnership Experience

Marketing Institute Ireland was established in 1962 and is the professional body for marketers in Ireland. MII is committed to growing, developing and enhancing the marketing profession through a commitment to continued education and life-long learning.

Building on the distinguished past of DIT, TU Dublin is Ireland’s first technological university where students learn in a practice-focused environment with industry, enterprise and innovation at the heart of everything we do.

TU Dublin is aligned to the purpose of MII, with its passion for life-long learning, collectively making an important contribution to the economic life of Ireland, enabling capacity building for the future.

The MII and TU Dublin partnership ensures the optimal learning experience for students, with industry access and networking opportunities through MII, and academic robustness from TU Dublin, in essence the pracademic approach.

MII // TU Dublin partnership education programmes have a culture that care for people, offer space for new ideas, relationships, networks and personal and professional development of all students.

MSc Award: The MSc Digital Marketing and Innovation  is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. This means international recognition of your Masters.


Member Price: €12,550

Non-Member Price: €13,550

€300 of which is paid directly to TU Dublin on acceptance of offer.

Flexible payment options are available. Classes will be delivered in line with current Governmental guidelines.

A maximum of €1000 Corporate Training Credits can be used against this course.


Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

MSc Marketing Innovation

If you are interested in finding out more about the MSc in Marketing Innovation programme please complete the form below:

  • This field is for validation purposes and should be left unchanged.