Course Overview

What to Expect?

This popular course, led by Kathy Foley, is back on Thursday, December 8th. This one-day in-person course will equip you with a framework for planning the content you need to write, plus a toolkit of writing tips and tricks to enable you to write high-impact, relevant, persuasive copy.

Why this course?

Having completed this course, you will:

  • Understand the key elements of successful persuasive writing.
  • Be able to better tailor your approach, tone, and language to your audience(s).
  • Articulate your brand’s value proposition.
  • Design a framework for planning the content you need to write.
  • Be provided with a complete toolkit of writing tips and tricks to write high-impact, relevant, persuasive copy.

Who can apply?

This course is open to MII Members and Non-members. This course focuses on your development as a content marketer or copywriter. This program will appeal to those interested in deepening their knowledge and expertise. There are no previous academic or professional experience requirements for this course.

Course Fee

Members: €350 | Non-Members: €600. Corporate Members can avail of their training credits as payment for this course.

Speak to an expert

Please feel free to reach out to Aoife Moreton, Learning Solutions Executive at if you have any questions regarding the course.

Location & Transport

  • TU Dublin, Management House, Aungier Street, Dublin 2.

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Course Trainer

Managing Director, Hyphen Content

Kathy Foley

Kathy Foley is an experienced content strategist, brand storyteller and journalist. She has worked at Facebook, Twitter, the Sunday Times (Ireland), along with numerous clients and publications in Ireland and internationally. She has produced marketing content for clients from tiny not-for-profits to global multinationals across a wide range of sectors, and has extensive experience in managing large-scale content projects and diverse content teams.

8 December 2022,9.30am- 4.30pm


Management House
TU Dublin


Kathy Foley


Aoife Moreton


Members €350 | Non Members €632 (inc 1 years Membership)

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.