The outbreak of Coronavirus COVID-19 is affecting businesses in all sectors of activity. In any crisis, communication is paramount and marketers are in a unique position to lead their organisation’s communications efforts.
The below articles will help you navigate this crisis by giving you guidance on response planning, strategy, website notices and more.
Responding to Coronavirus: A Playbook for Marketing Communications, Forrester
Adapt the Marketing Strategy for COVID-19, Gartner
Edelman Trust Barometer Special report on COVID-19, Edelman
Does your website and social media pages have a Coronavirus COVID-19 advisory notice and what should it contain? Smart Insights
Beware of Virtue Signalling in Brand Communications About COVID-19, Social Media Today
Recently interviewed at DMX Dublin 2020, Feargal Purcell of Edelman discussed the role marketing should play in societal issues. This advice is more relevant today than ever and brands must “talk to the citizen, not the consumer” in this unprecedented situation.
Similarly, Lucy Jameson, Co-founder at Uncommon, reminds us that, in the face of Coronavirus, brands must stay true to their purpose and strive to fix problems.