Webinar: Irish Consumers After COVID-19

The Marketing Institute would like to invite you to join our Live Webinar presentation with Gerard O’Neill, Chairman at Amárach Research on Irish Consumers After COVID-19

What are the prospects for Irish consumer markets after Covid-19?  Gerard O’Neill will share new research by Amárach looking at forecasts for Irish consumer spending through 2020 into 2021 across three scenarios: ‘Bounce’, ‘Crash’ and ‘Pivot’.  He will also examine short term vs long term prospects, focusing on the categories that will recover first and those that will lag behind.  Finally he will provide insights into the post-covid consumer: their values, priorities and needs and what it means for marketing in general and brand communications in particular.


Please note: registration for this webinar closes on Wednesday 22nd April at 6pm.

23 April 2020,10.00am - 11.00am


Webinar hosted via Zoom


Gerard O'Neill


Aoife Doran



Price: Complimentary



Chairman of Amárach Research

Gerard O'Neill

An economist by training, Gerard O’Neill is chairman of Amárach Research, where he also leads the firm’s strategic consulting practice, working with senior management teams to create resilient strategies for the future. He was previously business planning manager at An Post. Gerard is a graduate of the London School of Economics. In 2014 he was appointed a member of the National Statistics Board, the statutory body overseeing the development of official statistics in Ireland. Gerard is a director of AIMRO, the Association of Irish Market Research Organisations. He has served as a director of the Irish Internet Association and was previously chairman of the Marketing Society. Gerard was also a co-founder of Hireland.ie, the job creation initiative. He writes the popular blog Turbulence Ahead, and his book, 2016: A New Proclamation for A New Generation, is published by Mercier Press. Gerard is a Fellow of the Marketing Institute of Ireland.