Webinar – The Moment of Truth

PML Group, Ireland’s leading OOH and location marketing agency, launches The Moments of Truth in Ireland. The Moments of Truth study is the world’s most comprehensive research examining the power of context and relevancy in OOH. Commissioned by Posterscope (PML Group’s UK colleagues), Clear Channel and JCDecaux it used research techniques of neuroscience, eye tracking and sales studies to understand the impact of dynamically serving Digital OOH.

7 July 2020,10:00AM-11:00AM


Webinar hosted via Zoom


Various Speakers


Aoife Doran



Price: Complimentary




Head of Global Strategy at Posterscope

Nick Halas

With over 15 years’ digital marketing experience across media agencies, media owners and the telecommunication industry, Nick is a business strategist at heart. He has a passion for consumer understanding, data and analytics. Leading global communication strategies, forging new data and product partnerships and creating collaborative synergies across our media partners, Nick’s drive is to develop solutions to business problems and to create positive change.


Head of Research & Insight at Posterscope

Russell Smither

Russell has 20 years’ experience in media and research spanning research agencies, media owners, media agencies and clients and finally at Posterscope for the last 8 years. From launching major industry research studies and new methodologies, optimising media planning and measuring the effectiveness of OOH, Russell has been dedicated to strengthening Posterscope’s work and establishing them as the world’s leading location-based marketing specialist.