New Series:

Change in our business, Change in our brands, Change in our Industry with Gráinne Wafer

The Marketing Institute would like to invite you to join our New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing topics and are guaranteed to walk away with 5 key takeaways every time.

This presentation with Gráinne Wafer, Global Brand Director for Guinness at Diageo will discuss: ‘Change in our business, Change in our brands, Change in our Industry’.

Are you grappling with how your brands can make a difference in creating a more inclusive and diverse culture & society? Do you have clear insight into the sort of steps you can take both within and outside your organisation to make meaningful change? What does it take to make broader change in the industry?

In this session, Gráinne Wafer, Global Brand Director Guinness and co-lead of Diageo’s progressive marketing initiatives will share the top 5 lessons that they have learned along their Diversity & Inclusion journey to create “change in our business, change in our brands and change in our industry”.

10 November 2020,10.30AM-11.30AM


Webinar hosted via Zoom


Gráinne Wafer


Aoife Doran


Price: Members | €15
Non-Members | €25



Global Brand Director for Guinness at Diageo

Gráinne Wafer

Gráinne Wafer, Global Brand Director for Guinness at Diageo is responsible for the Guinness brand globally, one of the world’s most iconic brands, brewed in over 50 countries and enjoyed by millions of consumers in 150 countries. She is accountable for strategy, commercial, quality and marketing for the brand across both developed and developing markets.

Gráinne is also joint lead of Diageo’s progressive portrayal programme globally and has been a vocal advocate for inclusivity and diversity across the advertising and marketing industries. She is the Diageo representative for the UNstereotype Alliance, Creative Equals and WFA D&I Taskforce amongst key industry partnerships.

Gráinne has spent over twenty years with Diageo working on a wide variety of brands, with local, European & global roles spanning communications, brand marketing, innovation and commercialisation. Most recently Grainne was Global brand Director on Baileys and Roe & Co, delivering a complete brand transformation on Baileys globally, and overseeing the development and opening of the new Roe & Co distillery and visitor centre as well as market expansion to USA & Australia.